Who We Are: The Full-Time mbaMission Team


Susan Kaplan

Susan Kaplan

Senior Consultant/Senior Career Coach

MBA from: Yale School of Management

Working style: Strategic, supportive, motivating

Susan Kaplan brings to each of her clients more than a decade of experience as an MBA admissions consultant, combined with 12 years as a marketing strategist. She holds an MBA in marketing and strategy from the Yale School of Management, where she earned distinctions in marketing and negotiation and was a second-year student advisor and an active member of the Women in Management Club. At BSMG Worldwide marketing consulting, Susan advised clients on how to achieve growth in industries such as health care and financial services, and as director of corporate marketing for the National Hockey League, she spearheaded multimillion-dollar marketing programs with such global sponsors as Coca-Cola and Southwest Airlines. Earlier in her career, Susan worked for a time as a policy analyst at the Department of Labor in Washington, DC, and was a brand manager for GMAT and GRE programs at Kaplan Test Prep and Admissions.

At Kaplan, Susan found her true passion, which she now pursues as an mbaMission Senior Consultant: advising prospective students on how to strategically market themselves to their target business schools. She leverages her Career Coach Certification and bachelor’s degree in psychology from the University of Michigan to connect with her clients, helping them identify their strengths and compelling stories and then communicate them to the admissions committees in a way that sets them apart from other applicants and demonstrates fit with the program.

With her background in marketing, Susan helped me to understand that applications are really just an exercise in building your personal “brand.” She helped me to look through my background, and recognize the experiences that were worth building a brand around.

B-School Admit

Susan’s response to my being accepted into my target school - a top-10 program - was fitting: “WOO-HOO!!!” We were in it together from the start.

B-School Admit

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