Who We Are: The Full-Time mbaMission Team

Susan Kaplan

Susan Kaplan

Senior MBA Admissions Consultant/Senior Career Coach

Yale SOM MBA, marketing and strategy expert, and certified career coach with over a decade of MBA admissions experience

How I Can Help You

After spending years marketing major companies—including the National Hockey League and Kaplan Test Prep and Admissions—I found my true passion helping MBA applicants strategically market themselves to their target business schools. Combining my marketing expertise and decade of admissions consulting experience, I help my clients identify the stories from their lives that best convey what makes them great and will differentiate them from other applicants. Using my wealth of school-specific knowledge, I ensure that each of my clients effectively demonstrates their fit to the admissions committees. Most importantly, I guide my clients to communicate their story in an engaging and compelling way across all elements of their application to bring their story to life. Through all of this, I act as my clients’ coach, sharing my strategic advice, making the process more manageable, and keeping them accountable so they can achieve their important goal.

Why Choose Me

I am fully invested in my clients every step of the way. I push them to reflect deeply on their experiences so that they submit their best possible applications. I thrive on my clients’ acceptances. (Really, I get so excited when my clients get into their dream schools!) My clients are grateful for how much they gain from our work together and have all given me five-star ratings on Poets&Quants.

I have my MBA in marketing and strategy from the Yale School of Management, where I earned distinctions in marketing and negotiation and was a second-year student advisor and an active member of the Women in Management Club. I started my marketing career as a marketing consultant, later becoming director of corporate marketing for the National Hockey League, where I collaborated with national sponsors and oversaw multimillion-dollar marketing programs. I first entered the MBA admissions space as a brand manager for GMAT and GRE programs at Kaplan Test Prep and Admissions, where I drove all aspects of the product lines, including product development and marketing. I was drawn to working directly with MBA candidates and, after obtaining a Career Coach certificate, became a consultant at mbaMission. I have my bachelor’s degree in psychology from the University of Michigan and started my pre-MBA career as a policy analyst at the Department of Labor.

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3/3 M7 Interviews, 2/3 Admits & An 100k Scholarship

Highly Recommend Susan! She will maximize your potential (2/2 HSW and 4/5 overall)

International student with admits and scholarships at 6 x M7/T15 schools—all thanks to Susan

Susan Kaplan helped me achieve my dreams

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