Duke University Fuqua School of Business Essay Analysis, 2014–2015

*Please note: You are viewing an essay analysis from the 2014-2015 admissions cycle. Click here to view our collection of essay analyses for the current admissions season. 

These days, Duke University’s Fuqua School of Business is a veritable maverick in that it offers applicants vast opportunities to tell their stories. In the school’s first three very short “essays,” candidates reveal their goals. In its second “essay,” applicants offer a list of what should be far more than 25 diverse accomplishments and experiences. Then, candidates choose from two essay options through which to reveal their fit with the Fuqua program. As admissions committees seem to be limiting applicants’ flexibility more and more each application season, Fuqua ensures that its applicants can instead share all of themselves. So, although Fuqua may require a little more work for some applicants, the payoff should be there in the form of creative control!

Duke FuquaRequired Short Answer Questions Instructions: Answer all 3 of the following questions. For each short answer question, respond in 250 characters only (the equivalent of about 50 words).

  1. What are your short-term goals, post-MBA?
  2. What are your long-term goals?
  3. Life is full of uncertainties, and plans and circumstances can change. As a result, navigating a career requires you to be adaptable. Should the short-term goals that you provided above not materialize what alternative directions have you considered?

With this trio of questions, Fuqua is essentially asking for a standard, but very brief, personal statement—only this one has a nonstandard component, presented in the third query. Most candidates feel that they have to be unequivocal in their goals, but here Fuqua is asking applicants to equivocate somewhat. Fuqua’s admissions committee knows that sometimes the best-laid plans do not always play out as expected or yield the intended results, and the school wants to know that you are prepared to switch gears and recommit to a different path, if necessary, and are fully capable of doing so. The key in answering this question is showing that your alternate goal is just as connected to your skills, interests and ambitions as your original plan and does not come “out of left field,” so to speak. For example, you would probably have a difficult time convincing the admissions committee that your short-term goal is to work in technology consulting while your alternate goal would be to work in human resources, because these industries, for the most part, require entirely different skills and personalities. Just be mindful that both goals you present must be plausible and achievable. Because personal statements are similar from one application to the next, we have produced the mbaMission Personal Statement Guide, which helps applicants write this style of essay for any school. We offer this guide to candidates free of charge. Please feel free to download your copy today.

For a thorough exploration of Fuqua’s academic program/merits, defining characteristics, crucial statistics, social life, academic environment and more, please check out the mbaMission Insider’s Guide to the Fuqua School of Business.

First Required Essay Instructions: Answer the following question — present your response in list form, numbered 1 to 25. Some points may be only a few words, while others may be longer. Your complete list should not exceed 2 pages.

The “Team Fuqua” spirit and community is one of the things that sets The Duke MBA experience apart, and it is a concept that extends beyond the student body to include faculty, staff, and administration. When a new person joins the Admissions team, we ask that person to share with everyone in the office a list of “25 Random Things About Yourself.” As an Admissions team, we already know the new hire’s professional and academic background, so learning these “25 Random Things” helps us get to know someone’s personality, background, special talents, and more. In this spirit, the Admissions Committee also wants to get to know you–beyond the professional and academic achievements listed in your resume and transcript. You can share with us important life experiences, your likes/dislikes, hobbies, achievements, fun facts, or anything that helps us understand what makes you who you are. Share with us your list of “25 Random Things” about YOU.

Be prepared to have fun creating this list for your Fuqua application, but before you start scribbling down your 25 random things, take some time to brainstorm. You cannot simply draft a list of “typical” accomplishments—remember, the school is asking for a random list, and keep in mind that your reader should learn more about you as an individual through this list. Make sure that each piece of information you provide gives the admissions committee a new window into your personality, into what really makes you tick and makes you you. Most important, make sure that you own all the points on your list—that your list is truly yours. For example, a statement such as “I love Goodfellas and have watched it eight times” could easily apply to many applicants—therefore, it would not be truly yours. However, if you were to instead write, “At least once a year, my friends and I put on dark suits and don’t so much watch Goodfellas as recite it together line-for-line,” you would present an experience that is undoubtedly yours, because few other candidates would be likely to say this same thing about themselves.

Although the admissions committee does not want you to rehash your professional and academic accomplishments in this list, and you should certainly avoid listing anything that already appears elsewhere in your application, you can of course still include moments that occurred in these spheres. Use detail and a narrative style (but keep things brief!) to give these elements life and ensure that they are personal. For example, rather than saying that you “won a creative thinking award for implementing an innovative training solution,” you might write that you “once won an award for instructing trainees to flip their desks upside down and face what was previously the back of the room—thereby creating an exercise to introduce new hires to the concept and value of new perspectives.”


Second Required Essay (choose 1 of 2) Instructions: Choose only 1 of the following 2 essay questions to answer. Your response should be no more than 2 pages in length.  

1. When asked by your family, friends, and colleagues why you want to go to Duke, what do you tell them? Share the reasons that are most meaningful to you.

In this essay, you have an opportunity to prove your “fit” with Fuqua. To do so successfully, you must show not only that you have done your homework on the school and have profound academic reasons for targeting its MBA program, but also that you fully understand Fuqua’s cultural dynamic and your place within it. To gain the necessary information and experiences to be able to persuade the admissions committee on these points, you will need to conduct some firsthand research on the school. Avoid the temptation to simply offer a list of classes and clubs you find interesting—this will not be sufficient to convince the admissions committee that you have a real grasp of why Fuqua’s MBA program is right for you. Use this essay to show that you are an informed “consumer” making a reasoned decision about your degree and career. An excellent essay will reveal that you have a strong sense of self and can connect that sense anecdotally and directly to Fuqua’s resources, approach and community. Note: Beware of offering a “fill in the blank” essay. If, once you have drafted your essay, you can replace the name “Fuqua” with another school’s name and your essay still makes sense, you have a problem on your hands and will need to go back and offer more Fuqua-specific detail and depth.

2. The Team Fuqua community is as unique as the individuals who comprise it. Underlying our individuality are a number of shared ideas and principles that we live out in our own ways. Our students have identified and defined 6 “Team Fuqua Principles” that we feel are the guiding philosophies that make our community special. At the end of your 2 years at Fuqua, if you were to receive an award for exemplifying one of the 6 Principles listed below, which one would it be and why? Your response should reflect the research you have done, your knowledge of Fuqua and the Daytime MBA program and experience, and the types of activities and leadership you would engage in as a Fuqua student.

  1. Authentic Engagement: We care and we take action. We each make a difference to Team Fuqua by being ourselves and engaging in and supporting activities about which we are passionate.
  2. Supportive Ambition: We support each other to achieve great things, because your success is my success. The success of each individual member of Team Fuqua makes the whole of Team Fuqua better.
  3. Collective Diversity:  We embrace all of our classmates because our individuality is better and stronger together.
  4. Impactful Stewardship: We are leaders who focus on solutions to improve our communities both now and in the future. We aren’t satisfied with just maintaining the status quo.
  5. Loyal Community: We are a family who looks out for each other. Team Fuqua supports you when you need it the most.
  6. Uncompromising Integrity: We internalize and live the honor code in the classroom and beyond. We conduct ourselves with integrity within Fuqua, within Duke, and within all communities of which we are a part.

As you contemplate a response to this essay question, think carefully about which of these principles you have already upheld.  Fuqua does not necessarily expect that you will start your essay by relating your pre-MBA experiences to its MBA program, but in many instances, doing so will help give context and credibility to the path you imagine for yourself at the school. In this essay, work to show that you really (really!) know the school well, because if you hypothesize incorrectly about the award-winning contribution you will make—meaning that the contribution you are proposing is just not possible at the school—you will definitely not get in. As we noted earlier, you must do your homework and show that you are an informed consumer, already aware of the workings of Fuqua’s academic and social community. The question specifically asks that you consider “activities and leadership”; you would be wise to pick a principle that corresponds with your values, briefly support the choice through evidence of existing experience upholding that value and then connect your theme to your informed contribution at Fuqua. If you can achieve all this, you will fulfill the essay’s intent and make an impression on the Fuqua admissions committee. Your admissions reader will understand that you truly want to be at Fuqua, because if you did not, why would you have taken all that time to learn about it?

Optional Essay: If you feel there are extenuating circumstances of which the Admissions Committee should be aware, please explain them in an optional essay (e.g. unexplained gaps in work, choice of recommenders, inconsistent or questionable academic performance, or any significant weakness in your application).

  • Do NOT upload additional essays nor additional recommendations in this area of the application.
  • The Optional Essay is intended to provide the Admissions Committee with insight into your extenuating circumstances only.
  • Limit your response to two pages.

However tempted you might be, this is not the place to paste in a strong essay from another school or to offer a few anecdotes that you were unable to use in any of your other essays. Instead, this is your opportunity—if needed—to address any lingering questions that an admissions officer might have about your candidacy, such as a poor grade or overall GPA, a low GMAT score, a gap in your work experience, etc. In our mbaMission Optional Statement Guide, available through our online store, we offer detailed advice on when and how to take advantage of the optional essay (including multiple sample essays) to help you mitigate any problem areas in your profile.

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