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Emory University’s Goizueta Business School requires applicants to respond to three short-answer questions, craft two relatively brief written essays, and record a one-minute “small talk” video essay. Two of the three short-answer questions address common MBA essay topics: one’s short-term professional objectives and how the school can help in achieving them. The third, however, asks … Read More  

The Consortium for Graduate Study in Management asks you to provide several short essays, one of which is a very standard explanation of your professional aspirations and motivation for pursuing an MBA. The three brief Mission essays are meant to reveal evidence of your active dedication to The Consortium’s goals of inclusion and progressive diversity … Read More  

In the past, we have discussed how challenging competing against a faceless mass of fellow applicants can be and how disadvantaged people can feel if they do not seize every opportunity to do so. Although we want you to make the most of every possible chance to set yourself apart, you also need to be … Read More  

London Business School (LBS) has been posing the same core application essay question since 2015—one that largely constitutes a traditional personal statement—so the admissions committee must feel that the prompt elicits what it wants to know when evaluating candidates for the next class. More recently, the school added a second, albeit short, required essay, for … Read More  

The University of Southern California (USC) Marshall School of Business takes a somewhat traditional approach to its application essays. For the school’s required essay, applicants must detail their short-term and long-term career goals and explain Marshall’s role in achieving them—though without much elaboration, given the submission’s mere 400-word limit. Applicants who feel they have an … Read More