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Emory University’s Goizueta Business School demands three short-answer questions, two relatively brief written essays, and a one-minute “small talk” video essay from its applicants. Two of the three short-answer questions address common MBA essay topics: one’s short-term career objectives and how the school can help the applicant achieve them. The third, however, asks candidates to … Read More  

The University of Southern California (USC) Marshall School of Business takes a somewhat traditional approach to its application essays. For the school’s required essay, applicants must detail their short-term and long-term career goals and explain Marshall’s role in achieving them—though without much elaboration, given the submission’s mere 400-word limit. Applicants who feel they have an … Read More  

In the past, we have discussed how challenging competing against a faceless mass of fellow applicants can be and how disadvantaged people can feel if they do not seize every opportunity to do so. Although we want you to make the most of every possible chance to set yourself apart, you also need to be … Read More  

Applicants to the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School must first provide their rationale for pursuing an MBA and have 250 words with which to do so. The school’s second required essay also has a 250-word limit, where candidates must discuss which of the school’s core values align most closely with … Read More  

London Business School (LBS) has been posing the same core application essay question since 2015—one that largely constitutes a traditional personal statement—so the admissions committee must feel that the prompt elicits what it wants to know when evaluating candidates for the next class. More recently, the school added a second, albeit short, required essay, for … Read More