A common mistake we see in our clients’ MBA application essays is the misuse of the verb “lead.” A deeply entrenched and widespread misunderstanding seems to exist as to which spelling connotes present tense and which connotes past tense. One of our consultants even had a client raise their voice in passionate defense—of the wrong … Read More
Applying to business school is certainly not something to be taken lightly or put off until the last minute! It is a significant decision, and the process is time-consuming, but it certainly has the potential to provide meaningful returns, both financially and personally. If you are by nature a planner and like to thoroughly evaluate … Read More
With Round 2 application deadlines around the corner, many of you are no doubt starting (or continuing) to rack your brains over the challenging Harvard Business School (HBS) and Stanford Graduate School of Business (GSB) essay questions of, respectively, “What more would you like us to know?” and “What matters most to you, and why?” … Read More
When admissions officers read your MBA application, they want to feel inspired by your personal statement; they want to know that you have a strong sense of purpose and will work energetically to attain your objectives. Thus, you must ensure that you are not presenting generic or shallow post-MBA goals. Although this problem is not … Read More
A first-of-its-kind, on-demand MBA application experience that delivers a personalized curriculum for you and leverages interactive tools to guide you through the entire MBA application process.