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Any good journalist will tell you that the key to writing a good news story or opinion piece is to grab the reader’s attention with the very first line. Many book authors employ this same tactic. Although only a small percentage of people have actually read Herman Melville’s Moby Dick, most know that the novel … Read More  

The Villanova School of Business takes a rather traditional approach with the essay portion of its application, posing just one question that covers several main elements of a standard personal statement. The school wants to understand why you feel you need an MBA to progress professionally, how you intend to apply what you learn at … Read More  

On its site, Esade states, “We deliberately limit the number of places on our MBA programme to ensure that your Esade Business School experience is focused and personalised. As a result, competition for places is intense.” We would add that the process of completing its application is also rather intense, considering that candidates must write … Read More  

 The Hong Kong University of Science and Technology (HKUST) Business School asks candidates to submit two brief essays as part of their application. The first concerns the applicant’s self-assessed strengths and how they have applied them in the past in a beneficial way. The second essay involves basic topics commonly seen in business school applications: … Read More  

Applicants to Boston University’s Questrom School of Business can either submit a written essay or respond on video to three questions, though the school does not provide these prompts in advance. This approach gives Questrom candidates the opportunity to choose the format that better fits their character and personality and that they feel more comfortable … Read More