MBA News: When It Comes to Start-Ups, B-School Pays Off

Think you have the next great start-up idea? If so, you might want to consider going to business school first. Our very own Adam Grossman, profiled in yesterday’s BusinessWeek, is proof that earning your MBA can really pay off. Adam started planting the seeds for Block Six Analytics while he was attending NYU’s Stern School of Business in 2009. While interning with the National Hockey League’s Washington Capitals, he developed a plan that highlighted the demographics and channels that a corporate partner of the team could reach with a sponsorship and the potential return on investment. He was given the challenge to develop the framework for a Web site that would highlight these sponsorship opportunities, and accepted that challenge by enrolling in classes at Stern that discussed discount cash flow models and how to use them to understand how much a company is worth—classes that were instrumental in helping him develop a corporate asset valuation model that appraises sponsorship assets within a sports organization. Not only did Adam’s courses at Stern help him develop the very framework of his new company, but Stern Executive-in-Residence John Biggs was an initial investor, and Glenn Okun, a Stern professor of management and entrepreneurship, has helped Grossman hone his pitch to potential clients. For now, we find ourselves fortunate to have Adam on our full-time team as he simultaneously pursues his entrepreneurial dreams.

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