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As a result, essays from applicants with wildly different lives can end up sounding flat and using the same robotic voice. Including specific details and personal reasoning is what makes a candidate’s application memorable.

Many business school candidates take a straightforward, historical approach in their personal statement essays. Although this can be an easy way to organize your essay, it could deprive you of an opportunity to capture your reader’s interest with a more focused and gripping introduction. Nothing is fundamentally wrong with taking a historical approach, of course, … Read More