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*Please note: You are viewing an essay analysis from the 2017-2018 admissions cycle. Click here to view our collection of essay analyses for the current admissions season. 

For years, Columbia Business School (CBS) has been at the front of the pack of MBA programs that have been gradually shortening their application essays and requiring candidates to be direct and concise in their submissions. It was even the first school to incorporate a micro essay into its application. Last season, CBS gave applicants a bit more wiggle room with the essays, increasing the word count for each by a pretty significant margin (up to 100% in one case), but it has tightened the reins back down for this year’s applicants. Still, with a goal statement, three required essays, and an optional essay, you should have plenty of opportunity to convey a well-rounded impression of yourself for the admissions committee. Read on for our insight into the program’s 2017–2018 prompts…

Goal: What is your immediate post-MBA professional goal? (50 characters)

Including spaces, CBS’s career goal question is exactly 50 characters itself, showing candidates just how much (or how little, in this case) space they have to work with and just how succinct they are therefore expected to be with their response. At just 50 characters, this can hardly be considered a true essay, but you will need to approach this with the same level of thought and focus as any of your other written responses for the school. The prompt is clearly a no-nonsense request for information, with no room allowed for exposition, flowery words, background, or pandering. This is all about getting to the point and telling the admissions committee what it wants to know.

In the past, the school has provided a few sample responses, including “Work in business development for a media company” and “Join a strategy consulting firm,” illustrating that conveying the requested information in such a tight space is definitely doable and that you do not need to worry too much about grammatical issues (in other words, you do not need to start your statement with “I want to” or something similar). We like to offer the statement “Reveal true goals, not what you think CBS wants” as both our own example of keeping things concise and our advice on how to approach and fulfill this request. Think about what you truly want to do with your career in the short term and state this aspiration directly. Keep in mind that the rest of your application will need to provide evidence that your stated goal aligns with your existing skills and profound interests, especially once they have been augmented by an MBA education. This will show that your professed goal is achievable and lend credibility to your statement. If you can do this in 50 characters (not words!), you will have done what you need to answer the school’s question quite well.

Essay #1: Through your resume and recommendations, we have a clear sense of your professional path to date. What are your career goals over the next 3 – 5 years and what, in your imagination, would be your long-term dream job? (500 words)

CBS starts this essay question by more or less telling you not to recap your career to date, so we strongly recommend that you do so (and briefly, at that) only if context is absolutely needed for your stated goals to be understood and/or believable—perhaps if you are making a fairly remarkable career change. Pay particular attention to the phrases “dream job” and “in your imagination” with respect to the long-term portion of the question. The school is prompting you to be creative and perhaps even to challenge or push yourself to think big. CBS wants individuals who do not just follow prescribed paths according to someone else’s blueprint but who are aspirational and more inclined to forge their own way. This is not to suggest that if you have a more traditional plan in mind that you are in trouble or at risk of losing the admissions committee’s attention, but you may need to take a little extra time to consider your ambitions from the perspective of “what if?” and delve more deeply into what you hope to achieve to find the more personal and inspiring elements of your goals. Showing creativity and individualism here can only be helpful.

Although this is not a request for a textbook personal statement essay, your response will certainly involve some elements of the topics covered in such a submission, such as short- and long-term goals. The mbaMission Personal Statement Guide offers advice on brainstorming and crafting such essays along with multiple illustrative examples and so may be helpful in preparing your CBS response to this prompt. You can download your free copy here.

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In the fall of 2013, Scotland’s Glasgow Caledonian University (GCU)—known as a leader in fashion education since the 19th century—inaugurated a new fashion business school in London and soon after opened a satellite campus in New York City. Rather than focusing on the design aspect of fashion, however, the GCU British School of Fashion instead aims to offer a specialized business education with applications to the fashion industry, as the school’s director, Christopher Moore, explained in a FashionUnited article at the time the new campuses were being revealed: “The remit of the School is clear: we are about the business of fashion. While there are other great international design schools, we are quite different. Our aim is to be a leading School for the business of fashion.”
The British School of Fashion’s MBA in Luxury Brand Management program aims to impart industry tools and skills related to such topics as consumer behavior, globalization, and strategic management. The school also professes a commitment to social responsibility, sustainability, and fair trade as part of its core values. With support from a number of British fashion brands, which in the past have included Marks & Spencer, House of Fraser, AllSaints, and the Arcadia Group, the school’s faculty also features a team of honorary professors and fashion industry leaders. Moore told the BBC, “Over the past decade, there has been a significant professionalization of the fashion sector, and there is now a need for high-quality fashion business graduates.”

Appealing to professionals at all stages of their careers, Duquesne University’s Palumbo Donahue School of Business offers an accelerated, 12-month MBA in Sustainable Business Practices with an “integrated” focus on sustainability and the environment. With core course work centered on four foundational areas—social, economic, environmental, and ethical—students gain exposure to the basic problems and frameworks of sustainable development beyond conventional notions of “green” business. In addition, the program includes global study trips, in which students travel abroad to examine global sustainability practices firsthand; two required sustainability consulting projects with sponsoring nonprofit or governmental organizations; and a capstone practicum course that challenges students to develop strategy and management skills.

First years at Boston College’s Carroll School of Management begin their MBA experience within two cohorts, enjoying a close-knit classroom environment in which they gain exposure to broad management skills, with a particular emphasis on business ethics. Both the curriculum and the student community at the school engender a set of core values: “honesty and integrity,” “mutual respect,” “pursuit of excellence,” and “personal accountability.” In addition to taking a class on public speaking; a structure, analysis, and integration workshop; and a SQL workshop, students at the Carroll School must complete at least 20 hours of community service, which the school requires to help instill an appreciation for and a spirit of community service in its MBAs.

These values are also reflected in the school’s core “Management Practice Experience” simulation, in which students learn to think critically about the challenges involved in business leadership. As one graduate commented in a past Bloomberg Businessweek profile of the Carroll School, “In the background of your core classes, and many electives, is a strong consideration on the moral and ethical dilemmas that often arise in the business world. I never felt that ‘morality’ was being pushed on us, but the consequences of each decision we make were always placed in front of us and we were left to make up our own mind.”

You may be surprised to know that Chicago Booth is making inroads into an area that its crosstown rival (Kellogg) is known to dominate: marketing. Through the James M. Kilts Center for Marketing—named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (and is now a partner at Centerview Capital Holdings, LLC and executive chairman of Conyers Park Acquisition Corp.)—Chicago Booth offers students approximately 15 marketing electives. In particular, the school is growing its experiential opportunities in the marketing field, with students recently taking part in marketing management labs (semester-long consulting projects) at Abbott, Barclays, and Honeywell. Further, professors in the department saw opportunities for increased practical involvement and created “hybrid” classes that involve a lecture component but also allow students to work on shorter-term consulting projects.

Students can also participate in “day-at” visits to major marketing firms and companies such as PepsiCo, Wrigley, and Kraft. Although Kellogg’s reputation for excellence in marketing is firmly intact, we have to assume that the folks in Evanston are occasionally glancing over their shoulders to see if Chicago Booth is gaining any more ground.

For a thorough exploration of what Chicago Booth and 15 other top business schools have to offer, please check out the mbaMission Insider’s Guides.