Friday Factoid: Pursue Marketing at UPenn Wharton

Friday Factoid: Pursue Marketing at UPenn Wharton - mbaMissionPerennially ranked among the top business schools in the world, the Wharton School of the University of Pennsylvania appears to be best known for its reputation in finance—as its original name, the Wharton School of Finance and Commerce, would imply. Nevertheless, the school prides itself on its breadth and depth of expertise in a multitude of business areas.

For instance, consider these facts about Wharton’s highly regarded marketing program:

  • Wharton has “the largest, most cited, and most published marketing faculty in the world,” according to the marketing department’s Web site.
  • The school’s marketing department was ranked #2 in the 2017S. News & World Report MBA rankings by specialty.
  • A Wharton marketing professor developed conjoint analysis, a tool that has helped shape 20th century marketing practices.
  • The Marketing Club’s annual conference brings together approximately 300 students, faculty members, alumni, and leading marketing experts to explore various themes central to the industry. In 2016, the conference—themed “Building Brand Affinity: How Companies Move Beyond the Product”—featured keynote speeches by an editor at the CMO Network at Forbes, the account lead of luxury fashion brands at Google, and the chief marketing and brand officer at Chobani. Panelists hailed from such companies as Unilever, Vroom, and Thinkwell Marketing. Indeed, to dismiss Wharton as simply a finance school would be a mistake.

For a thorough exploration of what UPenn Wharton and other top business schools have to offer, check out the mbaMission Insider’s Guides.

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