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Friday Factoid: More Than Marketing at Kellogg

Friday Factoid: More Than Marketing at Kellogg - mbaMissionAs we all know, Kellogg is just a marketing school, right? Not quite so. A quick glance at the school’s most recent employment report (click on the “FUNCTION – FULL TIME” tab) reveals that 35% of its Class of 2015 accepted jobs in consulting, and only 20% went into marketing/sales, its second most popular functional area. McKinsey & Company, Boston Consulting Group, Bain & Company, Deloitte, and Accenture were among the school’s hirers in 2015.

Kellogg MBAs credit the “Management Lab”—wherein first-year students work on a consulting project and are mentored by consultants from leading firms (before their summer internships)—with preparing them for success in their internships and full-time positions. Meanwhile, a variety of other hands-on experiences are also available, including the “Global Lab” (students work with an international firm), “Advanced Topics in Marketing” (students analyze a marketing issue and present it to management), and “Leading Mission Driven Enterprises” (students offer management expertise to nonprofits). Not to worry, though—if you are interested in marketing, Kellogg still has ample resources for you.

For more information on other defining characteristics of the MBA program at Kellogg or one of 15 other top business schools, please check out the mbaMission Insider’s Guides.



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