Friday Factoid: Pursue Marketing at UPenn Wharton

Perennially ranked among the top business schools in the world, the Wharton School of the University of Pennsylvania appears to be best known for its reputation in finance—as its original name, the Wharton School of Finance and Commerce, would imply. Nevertheless, the school prides itself on its breadth and depth of expertise in a multitude of business areas.

For instance, consider these facts about Wharton’s highly regarded marketing program:

  • Wharton has “the largest, most cited, and most published marketing department in the world,” according to the marketing department’s Web site.
  • The school’s marketing department was ranked #2 in the 2015 U.S. News & World Report MBA rankings by specialty.
  • A Wharton marketing professor developed conjoint analysis, a tool that has helped shape 20th century marketing practices.
  • The Marketing Club’s annual conference brings together approximately 300 students, faculty members, alumni and leading marketing experts each year to explore various themes central to the industry. In 2013, the conference—themed “The New Era of Marketing: Globalization, Analytics and Choice”—featured a keynote speech by the vice president of marketing and commercial leadership for the Coca-Cola Company, panels on such topics as “Building Loyal Customers in the Information Era” and a question and answer session with the chief marketing officer of Bank of America.

Indeed, to dismiss Wharton as simply a finance school would be a mistake.

For a thorough exploration of what UPenn Wharton and other top business schools have to offer, check out the mbaMission Insider’s Guides.

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