How Do You Give a Few Thousand Applicants Heart Attacks?

Early in January, the Ross School sent an email to MBA Applicants with the subject heading: “Ross MBA Online Decision Posting”. Countless candidates no doubt raced through their emails looking for the word “Admit,” only to find this:

“The Stephen M. Ross School of Business at the University of Michigan is pleased to announce that we will post admissions decisions on line for the fall 2007 (November 1, 2006 application deadline) term. Since you applied on line, you can take advantage of this feature to obtain your decision on line. Decisions will be available on line effective 12:01 a.m. (Eastern Standard Time) on January 15, 2007.

To obtain your decision, simply log on to the site where you completed your application using the same login information that you used when you submitted your application. Instructions will be displayed on how to proceed from there. It’s that simple.”

A more reasonable, “Decisions to be released January 15, 2007,” might have helped save a few lives.

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