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*Please note: You are viewing an essay analysis from the 2018-2019 admissions cycle. Click here to view our collection of essay analyses for the current admissions season.

The Kellogg School of Management at Northwestern University has not changed its application essay questions this year, after making only minimal changes to its prompts last season. A former Kellogg admissions representative recently told us, “We look for authentic personal self-reflection in essays. With one question about brave leaders and the other about personal and professional growth, Kellogg provides opportunities for applicants to reveal that they can reflect on and develop their skills and character.” She stressed that candidates should strive to give the admissions committee an opportunity to get to know the real them, their growth and progress over time to become a stronger leader, and why they would be a critical part of the Kellogg community, then added, “Don’t hesitate to let them know how you will create lasting value and grow as an individual through your relationship with Kellogg.” Consider this perspective—one in which you are opening yourself up to the admissions committee and sharing not just your accomplishments but also your experiences and values—as you write your essays. Our analysis follows…

Required Essay 1: Kellogg’s purpose is to educate, equip & inspire brave leaders who create lasting value.  Tell us about a time you have demonstrated leadership and created lasting value. What challenges did you face, and what did you learn? (450 words)

Interested in learning how to tackle this year’s Kellogg application essay? Watch the short video below before you continue reading the full analysis!

In reality, this is a fairly straightforward essay prompt, and we recommend responding in an equally straightforward manner. Launch directly into the story of your leadership experience and detail the specific actions you took in directing others to achieve some kind of enduring result. The key here is to show you shared a valuable experience with colleagues, extracted the most from your team members, and attained a desired outcome. Although we often note that not all great leadership stories necessarily have to end in success, Kellogg’s request for evidence of “lasting value” certainly implies that the school wants to hear about a situation that had a positive, if not victorious, outcome. You will need to convey not only your role in spearheading a group to achieve what you did but also how that achievement persists to this day.

Note that Kellogg does not specify that the experience you share must be related to your workplace or career. Leadership does not need to have an official title attached to it, and it can be expressed in a community service or even family life setting just as much as in a workplace, so explore all the different areas of your life for possible stories. We recommend using a narrative approach to presenting your story, but be sure to also share the thought process and motivation(s) behind your actions. This way, the admissions committee will take away both a clear picture of what you accomplished and the aspects of your character that inspired you and helped enable your success.

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*Please note: You are viewing an essay analysis from the 2018-2019 admissions cycle. Click here to view our collection of essay analyses for the current admissions season.

New York University’s (NYU’s) Stern School of Business has simplified its application essays this season, dropping last year’s “Program Preferences” prompt, which asked candidates to choose which of the school’s MBA programs they would attend. We imagine this deletion may have been so the admissions committee can focus more fully on the information it is getting from its other, more revealing essay prompts and its intriguing EQ (emotional intelligence) endorsements, which Associate Dean of MBA Admission Isser Gallogly told Poets&Quants have delivered “some very interesting and useful information about people—things that people don’t necessarily talk about themselves.” At NYU Stern, you have a mix of the old and the new. The admissions committee has kept the somewhat classic personal statement and maintained the somewhat forward-looking “Pick Six,” which is truly an “essay” for the Instagram era. In your application, you should have a broad opportunity to offer the best of your professional and personal self. Our analysis follows…

Essay 1: Professional Aspirations
(500 word maximum, double-spaced, 12-point font)

• • What are your short and long-term career goals?
  • How will the MBA help you achieve them?

Interested in learning how to tackle this year’s NYU Stern application essay? Watch the short video below before you continue reading the full analysis!

With this slightly condensed and rather no-nonsense query about your motivation to earn an MBA and expectations as to where you will go with it after graduation, NYU Stern simply wants to hear your answers. The school does not ask specifically about past experiences or what about its program in particular makes it the best one for you, though brief mentions of either would be acceptable if they are central to your main points. The three core components of this essay prompt are typical elements of a traditional personal statement, so we encourage you to download your free copy of the mbaMission Personal Statement Guide. This complimentary guide explains ways of approaching these topics effectively and offers several sample essays as examples.

And for a thorough exploration of NYU Stern’s academic program, unique offerings, social life, and other key characteristics, check out the mbaMission Insider’s Guide to New York University’s Leonard N. Stern School of Business, which is also available for free.

Essay 2: Personal Expression (a.k.a. “Pick Six”)

Describe yourself to the Admissions Committee and to your future classmates using six images and corresponding captions. Your uploaded PDF should contain all of the following elements:

• A brief introduction or overview of your “Pick Six” (no more than 3 sentences).
• Six images that help illustrate who you are.
• A one-sentence caption for each of the six images that helps explain why they were selected and are significant to you.

Note: Your visuals may include photos, infographics, drawings, or any other images that best describe you. Your document must be uploaded as a single PDF. The essay cannot be sent in physical form or be linked to a website.

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*Please note: You are viewing an essay analysis from the 2018-2019 admissions cycle. Click here to view our collection of essay analyses for the current admissions season.

If we were to choose an MBA essay question that we felt could be considered iconic, it would certainly be the Stanford Graduate School of Business (GSB) mainstay “What matters most to you, and why?” For at least two decades, the program has asked this question, slightly tweaking the wording and word count over time, but always maintaining its spirit. We waited to see if the school might ultimately make a change this year, but the admissions committee clearly feels it is getting exactly what it needs out of candidates’ essay responses. The GSB has likewise made no changes to its somewhat standard “Why Stanford?” prompt (or its maximum word count allowance of 1,150 for the two essays combined). Our analysis of both follows…

Interested in learning how to tackle this year’s Stanford GSB application essays? Watch the short video below before you continue reading the full analysis! 

Essay A: What matters most to you, and why?

For this essay, we would like you to:

• Do some deep self-examination, so you can genuinely illustrate who you are and how you came to be the person you are.
• Share the insights, experiences, and lessons that shaped your perspectives, rather than focusing merely on what you’ve done or accomplished.
• Write from the heart, and illustrate how a person, situation, or event has influenced you.
• Focus on the “why” rather than the “what.”

When candidates ask us, “What should I write for what matters most to me?,” we offer some pretty simple guidance: start brainstorming for this essay by asking yourself that very question. What does matter most to you? This might seem like obvious advice, of course, but many applicants get flustered by the question, believing that an actual “right” answer exists that they must provide to satisfy the admissions committee. As a result, they never pause to actually consider their sincere responses, which are typically the most compelling.

We therefore encourage you to contemplate this question in depth and push yourself to explore the psychological and philosophical motivations behind your goals and achievements—behind who you are today. We cannot emphasize this enough: do not make a snap decision about the content of this essay. Once you have identified what you believe is an appropriate theme, discuss your idea(s) with those with whom you are closest and whose input you respect. Doing so can help validate deeply personal and authentic themes, leading to an essay that truly stands out.

Once you have fully examined your options and identified your main themes, do not simply provide a handful of supporting anecdotes—or worse, recycle the stories you used in a similar essay for another school. A strong essay response to this question will involve a true exploration of the themes you have chosen and reveal a thorough analysis of decisions, motives, and successes/failures, with a constant emphasis on how you conduct yourself. If you are merely telling stories and trying to tie in your preconceived conclusions, you are probably forcing a theme on your reader rather than genuinely analyzing your experiences, and any experienced admissions reader will see right through this. In short, be sure to fully consider and identify your most authentic answer(s), outline your essay accordingly, and then infuse your writing with your personality, thoughts, feelings, and experiences.

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*Please note: You are viewing an essay analysis from the 2018-2019 admissions cycle. Click here to view our collection of essay analyses for the current admissions season.

Often spurned at the last minute for Harvard Business School (HBS), the Stanford Graduate School of Business, and, at times, Columbia Business School, the Wharton School at the University of Pennsylvania, possibly more than any other top MBA program, really wants to know that you want to earn your degree there. So, we were not at all surprised to see that Wharton has maintained the prompt for its first essay, which requires applicants to explain their professional rationale for wanting to go to Wharton. (Note that by contrast, HBS does not ask candidates to spell out “Why HBS?”) And even though the school has replaced its second essay question from last season with a new one about an “impactful experience or accomplishment,” the admissions committee still wants to know “How will you use what you learned through that experience to contribute to the Wharton community?” In other words, “Really convince us that you understand our program, and tell us why you will fit in here.” So again, in your second essay, you will need to demonstrate your knowledge of how Wharton works and the place/role you envision for yourself within it. We suggest that to respond effectively to Wharton’s prompts, you go the extra mile in learning about the school, so that you can write thoughtful, nuanced essays. Connect with students and alumni, attend admissions events, and especially, visit the campus (if possible) to get the kind of in-depth insight that will show the admissions committee you are really serious about Wharton and are confident you belong there.

Essay 1: What do you hope to gain professionally from the Wharton MBA? (500 words)

Interested in learning how to tackle this year’s Wharton application essays? Watch the short video below before you continue reading the full analysis!

In a mere 500 words, you must discuss your career goals—giving very brief context for why they are realistic for you—and then reveal how Wharton will help you pursue these goals by demonstrating a thorough understanding of what the school offers and a well-thought-out game plan for availing yourself of these offerings. To effectively do this, you must first familiarize yourself with Wharton’s various resources and pinpoint those that truly pertain to you and the direction in which you hope to go. Simply presenting a list of classes that you think sound interesting will not suffice here, and avoid vague statements about how great the school is. You must clearly demonstrate a connection between your aspirations, what you need to achieve them (e.g., skills, experience[s], connections, exposure), and what Wharton in particular can provide that will enable you to fill those gaps.

Note that Wharton asks applicants to address only the professional aspect—not the professional and personal aspect (as it has in past years)—of their business school goals. This allows you to share your career-related stories and ambitions more fully, which in turn means you can and should use the other essay(s) to discuss non-work aspects of your life and thereby provide a more complete and well-rounded picture of yourself for the admissions committee.

In many ways, this prompt is asking for a typical MBA personal statement. We therefore encourage you to download your free copy of the mbaMission Personal Statement Guide. This complimentary guide offers detailed advice on approaching and framing these subjects, along with multiple illustrative examples. Be sure to claim your copy today.

Essay 2: Describe an impactful experience or accomplishment that is not reflected elsewhere in your application. How will you use what you learned through that experience to contribute to the Wharton community? (500 words)

The phrase “not reflected elsewhere” will likely cause some applicants a bit of anxiety, but let us reassure you—you will not be ejected from the applicant pool for taking an experience represented in a single bullet point on your resume and exploring it here in essay form. Likewise, the school will not penalize you if your recommender ends up writing about the same “impactful experience” you decide to showcase in this essay, because, most likely, you will not even know what he/she has written about! The key here is to focus on the “impactful experience or accomplishment” itself. As long as it is not described in depth in your resume or short answers, it should pass the “not reflected elsewhere” test.

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*Please note: You are viewing an essay analysis from the 2018-2019 admissions cycle. Click here to view our collection of essay analyses for the current admissions season.

We hosted a question-and-answer session with several leading admissions officers earlier this year that featured Yale School of Management (SOM) Assistant Dean for Admissions Bruce DelMonico. Ever the straight shooter, Bruce told us that the SOM would not be changing its application essay prompt for this season. We likely should have just taken him at his word, but just to be sure, we waited to see whether Yale would indeed officially recommit to its single essay, and… it did! The school has made no modifications to its prompt. So, you have one 500-word essay with which to make an impression on the admissions committee. Here it is. . .

Describe the biggest commitment you have ever made. (500 words maximum)

Interested in learning how to tackle this year’s Yale SOM application essay? Watch the short video below before you continue reading the full analysis!

In a Yale SOM blog post about the school’s essay prompt, Bruce noted that this “seemingly simple and straightforward question” was composed with assistance from one of the program’s organizational behavior professors. Yale’s admissions committee clearly takes the application essay seriously and is being thoughtful about the types of behaviors it wants to see in the school’s students. In our online event, Bruce declared himself “agnostic” about whether applicants should discuss a personal commitment or a professional one. He notes that he is simply trying to gauge the level to which candidates commit themselves, rather than the context of the engagement: “We don’t have a preference for professional or personal accomplishments. . . . We are not making value judgments about what that commitment is, but it is more about how you approach that commitment, how you have demonstrated that commitment, and what sorts of behaviors underlie that commitment.”

You may initially think that this prompt is rather narrow in scope, allowing you space to share the story of just a single professional or community project and nothing more. Although you can certainly discuss your dedication to a particular project or cause, you are definitely not restricted to this approach. Consider this: you can also be committed to an idea (e.g., personal liberty) or a value (e.g., creating opportunity for others), and approaching your essay from this angle instead could enable you to share much more of and about yourself with the SOM admissions committee. For example, you might relate a few anecdotes that on the surface seem unrelated—drawing from different parts of your life—but that all support and illustrate how you are guided by a particular value. Or, to return to the example of personal liberty as a theme, you could show how you take control of your academic and professional paths, adhering steadfastly to your values and vision. Whatever you choose to feature as the focus of your commitment, your actions and decisions, manifest via a variety of experiences, must allow you to own it as a genuine part of who you are as an individual. Identifying a theme that you think no one else will ever use is not your goal here; presenting authentic anecdotes that powerfully support your selected theme is what is important.

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