Columbia Business School Essay Analysis, 2019–2020
*Please note: You are viewing an essay analysis from the 2019-2020 admissions cycle. Click here to view our collection of essay analyses for the current admissions season.
One of the first top programs to release its essay questions for this season, Columbia Business School (CBS) is again hitting candidates with a mix of old and new prompts. Its goal statement from 2018 has been relabeled as a short-answer question but has changed in no other way, while its first essay prompt—also about applicants’ career aspirations—has likewise remained the same. The school’s second essay question has been tweaked slightly to concentrate less overtly on the value of CBS’s Manhattan location and more on the program in general, though we would argue that in the end, the new prompt is intended to elicit much of the same information as last year’s. As for the third essay, applicants may be glad to learn they do not need to discuss and reimagine a past team failure (who wants to dwell on a defeat, right?), but they will instead need to look inward and reveal their values. Read on for our more detailed analysis of the program’s 2019–2020 questions.
Interested in learning how to tackle this year’s CBS application essays? Watch the short video below before you continue reading the full analysis!
Short Answer Question: What is your immediate post-MBA professional goal? (Maximum 50 Characters)
CBS applicants accustomed to Twitter’s 280-character allowance may find CBS’s 50-character limit here more than a little challenging—especially considering that it includes spaces! To get a sense of how brief your opportunity really is, note that the school’s prompt is itself exactly 50 characters. With such limited space, this can hardly be considered a true essay, but you will need to approach it with the same level of thought and focus you give all your other written responses for CBS. During a Q&A mbaMission conducted with several top admissions officers, Assistant Dean of Admissions Amanda Carlson commented,
That 50 characters really helps people to just break it down very simply for themselves and simply for us . . . . Pursuing business education, it’s a huge investment in time, in money, in effort, in energy, and I think this 50-character exercise is as much for the candidate as it is for our team, and we want to know that people are serious, they’re focused, and they’re ready for this kind of adventure.
So, this prompt is a no-nonsense request for information that is all about getting to the point and telling the admissions committee what it needs to know—that you have a clear and achievable goal. In the past, the school has provided a few sample responses, including “Work in business development for a media company” and “Join a strategy consulting firm,” illustrating that conveying the requested information in such a tight space is definitely doable and that you do not need to worry too much about grammatical issues (in other words, you do not need to start your statement with “I want to” or something similar). We like to offer the statement “Reveal true goals, not what you think CBS wants” as both our own example of keeping things concise and our advice on how to approach and fulfill this request.
Think about what you truly want to do with your career in the short term and state this aspiration directly. Keep in mind that the rest of your application will need to provide evidence that your stated goal aligns with your existing skills and profound interests, especially once they have been augmented by an MBA education. This will show that your professed goal is achievable and lend credibility to your statement. If you can do this in 50 characters (not words!), you will have done what you need to answer the school’s question quite well.
Essay #1: Through your resume and recommendations, we have a clear sense of your professional path to date. What are your career goals over the next 3-5 years and what, in your imagination, would be your long-term dream job? (500 words)
CBS starts this essay question by more or less telling you not to recap your career to date, so we strongly recommend that you do so (and briefly, at that) only if context is absolutely needed for your stated goals to be understood and/or believable—perhaps if you are making a fairly remarkable career change. Pay particular attention to the phrases “dream job” and “in your imagination” with respect to the long-term portion of the question. The school is prompting you to be creative and perhaps even to challenge or push yourself to think big. CBS wants individuals who do not just follow prescribed paths according to someone else’s blueprint but who are aspirational and more inclined to forge their own way. This is not to suggest that if you have a more traditional plan in mind that you are in trouble or at risk of losing the admissions committee’s attention, but you may need to take a little extra time to consider your ambitions from the perspective of “what if?” and delve more deeply into what you hope to achieve to find the more personal and inspiring elements of your goals. Showing creativity and individualism here can only be helpful.
Although this is not a request for a textbook personal statement essay, your response will certainly involve some elements of the topics covered in such a submission, such as short- and long-term goals. The mbaMission Personal Statement Guide offers advice on brainstorming and crafting such essays along with multiple illustrative examples and so may be helpful in preparing your CBS response to this prompt. You can download your free copy here.



