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Professor Profiles: Paul Marshall, Harvard Business School

Many MBA applicants feel that they are purchasing a brand when they choose which business school to attend, but the educational experience itself is what is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on Paul Marshall from Harvard Business School (HBS).

Paul Marshall, Harvard Business School According to a second-year HBS student we interviewed, Paul Marshall’s “The Entrepreneurial Manager in a Turnaround Environment” course (with Senior Lecturer J. Bruce Harreld) is always oversubscribed, and the course description indicates that it is designed for students who are interested in becoming “turnaround professionals,” being president or CEO of a company, joining a start-up, or starting a search fund. The second-year student added that the primary reason for the course’s popularity, though, is Marshall himself, who has twice received the HBS Faculty Award from the RC (required curriculum, or first year) class (in 1998 and 1999). In 2008, Marshall was named an honorary professor at Xiamen University in Xiamen, China.

Marshall has also been a practitioner, having served as chairman and CEO of Rochester Shoe Tree Company, Inc., managing the company during a four-year turnaround and executing a major reorganization effort and a system to reduce costs. Students find his course so enjoyable because, according to one second year with whom we spoke, Marshall “tells it like it is.” The first half of the course is very numbers intensive, but the second half introduces cases that focus on issues of strategy and people leadership in turnaround situations. Marshall has also served as course head for the RC (required curriculum, or first year) class “The Entrepreneurial Manager” and taught the EC (elective curriculum, or second year) course “Running and Growing the Small Company.” In 2011, Marshall won both the Charles M. Williams Award for Excellence in Teaching and the title of Outstanding Professor of the Year, awarded by the HBS Class of 2011.

For more information about Harvard Business School and 15 other top-ranked business schools, check out the mbaMission Insider’s Guides.

Webinar Series: Breaking Down B-School Admissions, A Free Four-Part Series

mbaMission, along with three other leaders in the MBA admissions space—Manhattan GMAT, Poets & Quants, and MBA Career Coaches—is happy to announce a brand-new, free, four-part webinar series entitled “Breaking Down B-School Admissions.” Via these invaluable workshops, we will help you construct a successful MBA application, covering everything from your GMAT score to your application essays to admissions interviews to post-acceptance internships.

We hope you will join us for as many events in the series as you can. Please sign up for each session individually via the links below. And reserve your spot now—space is limited.

Breaking Down B-School Admissions

Session 1: Assessing Your MBA Profile and GMAT 101: Sections, Question Types, and Study Strategies
Monday, September 8 (8:00 – 10:00 p.m. EDT)
Sign up here.

Session 2: Mastering the MBA Admissions Interview and Conquering Two 800-Level GMAT Problems
Wednesday, September 10 (8:00 – 10:00 p.m. EDT)
Sign up here.

Session 3: Nine Rules for Creating Standout B-School Essays and Hitting 730: How to Get a Harvard-Level GMAT Score
Monday, September 15 (8:00 – 10:00 p.m. EDT)
Sign up here.

Session 4: Seven Pre-MBA Steps to Your Dream Internship and Survival Guide: 14 Days to Study for the GMAT
Wednesday, September 17 (8:00 – 10:00 p.m. EDT)
Sign up here.

Do you have questions for our GMAT and MBA admissions experts? Ask them in the comments below, and we will do our best to answer them in the Q&A sessions that follow each presentation!

You Don’t Need an 80th Percentile Score to Get In!

We recently posted a longer piece on our blog entitled, “You Don’t Need a 750 to Get In!” striving to destroy the myth that you must have an above average GMAT score (as paradoxical as that is) to get into a top MBA program. Well, one thing led to another, and I soon found myself [mbaMission Founder Jeremy Shinewald] engaged in a dialogue with two well-known GMAT instructors, Ron Purewal and Stacey Koprince of Manhattan GMAT, with Ron leading the charge on a plea to destroy the “80/80” myth. Hopefully, you have not even heard about the alleged “need” for an applicant to have a “balanced” 80th percentile on both the Verbal and Quant sections of the GMAT exam. If you have not, then let me say, “As you were…” However, if you have and believe that applicants really do need this, then let us get to work destroying that belief. Here is why:

1. The admissions officers say no!: Those pesky admissions officers are constantly trying to get in the way of admissions myths. Here is an excerpt from an interview I did last year with the assistant dean of admissions at allegedly “GMAT-focused” Columbia Business School.

mbaMission: In the admissions mythology, there is this sense that a “safe” GMAT score is a 700 total score with an 80th percentile on both sides of the test [Quant and Verbal], but Quant scores in particular have really been going up, meaning the percentile for some previously high scores has dropped. So these days, even a 48 out of a 51, for example, will not be an 80th percentile Quant score. Should candidates be worried about the percentiles, or are you looking at their Quant scores in absolute terms? …

Amanda Carlson: I know exactly what you’re saying, and what I can tell you is a resounding, emphatic “No.”… People do not have to have this 80/80 type of a breakdown to be admitted. I can’t be emphatic about that enough.

You might say to yourself, “Yes, but that is just one admissions officer.” Touche! So let me share what Bruce DelMonico, the straight-shooting assistant dean and director of admissions at the Yale School of Management, told me in an email exchange:

“We don’t need to see the proverbial 80/80 split …. We don’t have any cut-offs or thresholds, but we do tell candidates that if they can get to the 60th percentile or above, that will serve them well. Again, we certainly have taken people whose percentiles are lower, but ideally you’d want to be at or above 60%.”

And, of course, as I noted in my previous post, when I spoke with Dee Leopold, the managing director of MBA admissions and financial aid at HBS, she was explicit about assessing each candidate on his/her individual merits, rather than on a target GMAT score, which is a natural lead-in to our second rationale…

2. An 80th Quant percentile is not what it seems: These days, a 49 out of 51 will not get you an 80th percentile score—a 49 is a 79th percentile. So you need to have either a perfect 51/51 or a 50/51 to even score in the 80th percentile or higher. As Ron noted to me in an email exchange, “The meaning of the Quant percentiles has fundamentally changed. The percentiles just reflect the changing demographics of the GMAT pool.” Indeed, the pool has been profoundly affected by an influx of international applicants who earn high scores on the Quant section, but many never apply to top schools in the United States. As a result, the overall Quant scores are rising, and the percentiles are falling, obscuring what the admissions officers at the top 15 schools actually see in their applicant pool. Ron continued, “It’s obviously not true that the majority of people walking around at top b-schools are all sporting 50s or 51s on the Quant section.”

3. Your score is predictive, not your percentile: The reason I am writing this piece—trying to destroy this myth—is that percentiles have shifted over time, which has created confusion. Raw scores, on the other hand, do not shift and are a far better predictor of performance. A 47 Quant score today represents exactly what a 47 Quant score represented years ago because the score is standardized. The admissions officers can go through data and correlate student performance with scores, so they should be able to predict whether an individual with a 47 Quant score will flunk out or hit a home run. This is not true of a percentile that fluctuates up and down.

4. The GMAT is not the sole measure of competency: The GMAT is only one piece of the puzzle with respect to measuring a candidate’s aptitude. Let’s say you were evaluating an individual who had a 3.6 GPA in business administration, had completed CFA Level 1, and had earned a 47 raw Quant score (68th percentile) on the GMAT. Would you place a bet that this person could manage MBA-level finance, accounting, econ, and quantitative methods courses? His CFA Level 1 achievement alone says that he can, as does his GPA! His GMAT Quant score is actually not all that relevant for assessing his quantitative abilities, because that box has already been checked via his other accomplishments/stats. Now let’s say that you were evaluating a 3.8 English/economics double major with a 33 raw Verbal score (69th percentile). Would you feel comfortable allowing her into your class, confident that she could quickly read and digest information? I imagine you would be. A person’s GMAT score, GPA, and other designations work together to inform the admissions officers—not just that applicant’s GMAT percentile(s)!

What was an eye-opener for me in my dialogue with Ron and Stacey was that the emphasis on Quant percentiles in particular is driving candidates to misplace their priorities. Ron noted that he has several applicants with scores of 48 or 49 who are spending time trying to lift their scores to 50. This is worrying to us, not only because we want people with 48+ scores dedicating time to other parts of their profiles and applications instead, but also because we are concerned that some applicants with 48s (or lower) may unnecessarily become disheartened and decide not to apply.

Let us be very clear, high scores and high percentiles are great. We are not a firm of Polyannas, but applicants need to look past superficialities and statistics to understand the bigger picture, in context. We are always happy to provide that context through a free 30-minute consultation.

Northwestern University (Kellogg) Essay Analysis, 2014–2015

*Please note: You are viewing an essay analysis from the 2014-2015 admissions cycle. Click here to view our collection of essay analyses for the current admissions season. 

The Kellogg School of Management is going positively retro with its rather robust application components this admissions season, requiring two written essays and two video essays. The school seems to actually want to get to know the people who will represent its brand for the next 60 years. Kudos to Kellogg! In addition to its essay prompts, Kellogg includes a few short-answer questions in its application—and we mean short, as in just 150–250 characters. We feel we should start our discussion of these questions with a quick focus on character count, because this is a key issue. How much space is 250 characters? How much is 150? Speaking approximately, of course, 250 characters is equal to about four short sentences and 150 to about three. In fact, Kellogg’s four short-answer questions themselves total 216 characters, with the first three accounting for 154, so that should give you a general sense of the space constraints. Still, you do not need to resort to using caveman language to reduce character count: “Me want to be management consultant. Me good problem solver.” Carefully consider your answers, respect the space limitations, and be sure to express yourself clearly, thoughtfully, and thoroughly. Our analysis follows…

Northwestern KelloggFor 2014–2015, the following two essays are required of all applicants:

Essay 1: Resilience. Perseverance. Grit. Call it what you will…. Challenges can build character. Describe a challenging experience you’ve had. How were you tested? What did you learn? (450 words)

Although this is a rather straightforward prompt, executing a response to it could, well, challenge you. Why? Well, most people do not like to admit when they have been knocked down or (heaven forbid!) made mistakes. But Kellogg wants to know that you are a real person—that you have some hard-won victories under your belt and have had to struggle to some degree to get to where you are today. If you have simply been coasting along or have had no cause to develop any coping mechanisms, we can probably pretty safely say that you are not Kellogg material.

An excellent essay will start by showing some very positive momentum toward your goal and then really derail the reader—having the bottom drop out at some point in your narrative (likely in the second or third paragraph) is best. With this approach, your admissions reader will essentially experience for himself (or herself) your reversal of fortune or the seemingly insurmountable obstacle you unexpectedly encountered, only to find (in your next paragraph) that you were ultimately successful in surmounting that obstacle or, in failing to do so, learned some profound lessons.

Kellogg’s admissions committee asks very directly, “What did you learn?” Given the limited word count and your need to convey a full narrative to create an effective essay, you will have only a few sentences in which to respond to this question. Do not skip this portion in favor of including more detail in your story—this is an important piece of information the school is seeking. Similarly, do not just reiterate what is expressed in the question: “I learned the importance of perseverance.” Skip the platitudes, avoid repetition, and push yourself to express what you actually took away from the experience.

Essay 2: Leadership requires an ability to collaborate with and motivate others. Describe a professional experience that required you to influence people. What did this experience teach you about working with others, and how will it make you a better leader? (450 words)

Even though the Kellogg admissions committee does not ask about a challenge in this second essay prompt, you will still need to reveal one. After all, if everyone in the story you choose to share quickly and blindly followed your lead, were you really collaborating with or motivating anyone? No, in this case, you need to demonstrate that the impact you had as a leader was earned via your choices and behavior, revealing a clear cause-and-effect connection between the actions you took to motivate and the subsequent reactions from those who were motivated.

An important note: you do not need to reveal yourself as a particularly vocal leader, prone to fiery invectives or inspirational charges. Influence can be both exerted and revealed in subtle ways. You may have used a kind word or your sense of humor to engage others; you may have created a team dynamic through mutual goal-setting and shared rewards. There is no “right” path for you to have taken. What is important is that you show how you influenced others and achieved your objectives, while learning about your own profound (there is that word again!) leadership skills.

Certain applicants will respond to additional questions:

  • Re-applicants: Since your previous application, what steps have you taken to strengthen your candidacy? (250-word limit)

Whether you have improved your academic record, received a promotion, begun a new and exciting project, increased your community involvement, or taken on some sort of personal challenge, the key to success with this essay is conveying a very deliberate path of achievement. Kellogg wants to know that you have been actively striving to improve yourself and your profile, and that you have seized opportunities during the previous year to do so, because a Kellogg MBA is vital to you. The responses to this essay question will vary greatly from one candidate to the next, because each person’s needs and experiences differ. We are more than happy to provide one-on-one assistance with this highly personal essay to ensure that your efforts over the past year are presented in the best light possible.

Special 50% Off Offer on mbaMission Insider’s Guides!

To celebrate the release of mbaMission’s 2014–2015 Insider’s Guides—detailed, 70- to 110-page books that go beyond the stereotypes of 15 of the top U.S. business schools to reveal their true character—we are offering a code worth 50% off your Insider’s Guide purchase from Monday, July 21, through Monday, July 28. That means each guide would be just $12.50!

To take advantage of this special offer, simply complete a three-minute survey here. Once you have done so, you will receive an exclusive offer code good for 50% off your purchase of one or more Insider’s Guides. Remember, this code is valid only from Monday, July 21, through Monday, July 28, so be sure to mark the dates on your calendar!


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