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Many MBA applicants feel that they are purchasing a brand when they choose a business school. However, the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on David Beim from Columbia Business School (CBS).

That a core-curriculum finance professor makes our roster of notable professors may be surprising to some of our readers—especially considering that many of CBS’s core-curriculum professors reportedly cycle through and leave the school after just a few years—but we learned that David Beim made an impact on his classroom and his students by delving beneath the numbers. An alumnus we interviewed included Beim as one of CBS’s “amazing” professors with success in top industries, and another, referring to one of Beim’s courses, told mbaMission, “I think that class could have just been about how to run a pretty spreadsheet and be technically proficient, but he made it be about how finance is the lifeblood of a business.” Although Beim retired from CBS in 2014, his career serves as a prime example of a professor devoted to the school.

For more information about CBS and 15 other top-ranked business schools, check out the mbaMission Insider’s Guides.

*Please note: You are viewing an essay analysis from the 2016-2017 admissions cycle. Click here to view our collection of essay analyses for the current admissions season. 

After just one year, Harvard Business School (HBS) has done away with its “introduce yourself” essay prompt, which gave applicants a lot of leeway to share their story on their terms, and has returned to an even broader prompt—one that at first may seem as though it has no parameters at all. This year’s question is almost exactly the same as the one the school used in 2013–2014, when it asked, “What else would you like us to know as we consider your candidacy?” This year, the question is “What more would you like us to know as we consider your candidacy?” (italics ours). We presume that after seeing the essays candidates submitted in response to its “introduce yourself” prompt, the HBS admissions committee simply determined that the previous essay question generated “better” essays that proved more valuable in their decision-making process. Regardless of the reason behind the change, you will need to find the best way to approach this year’s prompt, which we will now analyze in more detail…

“As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA Program?” (no word limit)

Take special note of the word “more” in this straightforward question. With it, the admissions committee is subtly acknowledging that it already has a lot of information about you that it can and will use to get to know you better, including your resume, extracurricular activities, recommendations, short-answer question responses, academic transcripts, and GMAT/GRE score. You should therefore think first about what these portions of your application convey about who you are as an individual and candidate, so you can determine which parts of your profile still need presenting or could benefit from more detail. Now, some applicants may fret that this means they absolutely cannot touch on anything mentioned elsewhere in their application, for fear that the admissions committee will grow furious and disqualify them. However, HBS is not asking only for fresh information—it is asking for more, and specifically, whatever “more” you believe the committee needs to evaluate you thoroughly and fairly. So, even though a bullet on your resume may inform the school of a certain fact, if a profoundly important story lurks behind that fact that you feel effectively expresses a key part of your personality or skill set, you should not feel hesitant to share that story. That said, we are not advocating for you to explore your resume in depth, just trying to convey that “more” here does not mean strictly “thus far unmentioned.”

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Mission Admission is a series of MBA admission tips; a new one is posted each Tuesday.

Presenting quantifiable results in your resume is preferred, because such results clearly convey your success in the actions you undertook. However, in some instances, you simply cannot quantify your success. In such cases, you can instead demonstrate nonquantifiable or even potential results. Consider the following examples:

• Persuaded management to review existing operations; currently leading Manufacturing Review Committee, which will table its final report in June 2016.
• Established divisional continuing education series, noted on review as “crucial” and “game changing.”
• Initiated biweekly “Tuesday at Five” team social event, resulting in enhanced workplace morale.

In each of these bullet points, the results of the writer’s actions are not measurable, but they are nonetheless important. The accomplishments, while “soft,” are conveyed as clearly positive.

With regard to the GMAT, raw intellectual horsepower helps, but it is not everything. In this blog series, Manhattan Prep’s Stacey Koprince teaches you how to perform at your best on test day by using some common sense.

Help! I need to get ready for the GMAT—where do I even start?

You need to make a few major decisions at the beginning, starting with this one: do you want to study on your own, take a class, or work with a private tutor? Each path has its advantages and disadvantages; this article can help you decide.

Next, if you take a class or work with a tutor, then your teacher will give you a study plan, at least for the length of time that you are working together. If not, you will have to devise your own study plan. This will take some effort, but it is not rocket science—if you are thoughtful and thorough, you can put together a very good study plan.

I want to point out a couple of highlights from the study plan article. First, you need to know your goal and your starting point; if you do not know what level you are at right now or what score you are trying to achieve, then putting together a good study plan is impossible.

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A common theme in our MBA Admissions Myths Destroyed series is that applicants should not assume that admissions officers have “right” and “wrong” answers in mind and are trying to trick candidates in some way. Applicants often worry that admissions officers say one thing but really mean another. As a result, many assume that their interviews are worthless—that they essentially “do not count”—unless they are conducted by someone from the admissions office, or that they need to have a connection with a particularly successful or well-known alumnus/alumna from their target school to be admitted, or that they need to pander to a school’s stereotypes to get in. These days, an emerging myth—which assumes that admissions officers are up to their old (and candidates’ entirely imagined) tricks—asserts that the GMAT is taken far more seriously than the GRE and that the GRE is therefore of dubious value to applicants.

We think we can destroy this myth with a few simple rhetorical/logical questions: Why would an admissions office encourage you to take a test that it would not value? Why would an admissions committee disenfranchise applicants who take the GRE, when one of the main reasons for accepting the GRE is to expand the applicant pool? Why would admissions officers waste precious time devising such a devious scheme in the first place?

“The exam itself is less important than your performance on that exam relative to your peers,” says Dan Gonzalez, the president of Manhattan Prep. “Think less about which exam schools want you to take and more about which exam will give you the best shot at showing off your skills. The GMAT and the GRE are quite different—take some time to learn about these differences before making your decision.”

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