Professor Profiles: Richard Honack, Northwestern’s Kellogg School of Management

Many MBA applicants feel that they are purchasing a brand when they choose a business school to attend, but the educational experience is what is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on Richard Honack from the Kellogg School of Management at Northwestern University.

Richard Honack (“Service Marketing and Management” and “Sports Marketing and Management”) is known for integrating alumni and speakers into his popular “Service Marketing and Management” class, which focuses on how to deliver excellent customer service. Students we interviewed raved about the class’s practicality and about the way Honack unifies theory and real-world application. Further, students reported that they appreciate Honack’s warm personality. One second year told us that Honack is “interested in each student’s life,” adding, “He wanted to know what your goals were and what students wanted to get out of his class. He made connections for students and wanted to enrich their overall experience at Kellogg.” Students chose Honack as one of five recipients of the school’s Faculty Impact Award in June 2010.

For more information about Kellogg and 15 other top-ranked business schools, check out the mbaMission Insider’s Guides.

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