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Professor Profiles: Ramon Casadesus-Masanell, Harvard Business School

Many MBA applicants feel that they are purchasing a brand, but the educational experience itself is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on Ramon Casadesus-Masanell from Harvard Business School (HBS).

Ramon Casadesus-Masanell’s (“Competing Through Business Models”) course is an elective curriculum one that a second-year student told mbaMission is typically oversubscribed, noting that students must rank it among their top five course choices to have a shot at getting in. This student added, “People enjoyed him so much they were willing to sign up for his 8:30 a.m. class.” As a part of the “Competing Through Business Models” course, Casadesus-Masanell teaches cases on many industries, including airlines, consumer packaged goods and manufacturing. A recent graduate we interviewed mentioned that Casadesus-Masanell keeps cases fresh and includes interesting business models such as Betfair (an online betting Web site), GreenPeace and Osho (the spiritual guru). Students told mbaMission they love his teaching style, which they describe as incredibly engaging and high energy—sometimes he even jumps up on tables or runs quickly around the classroom. He pushes students in a good, even-tempered way, and leverages technology well, incorporating video and game simulations into case discussions. Casadesus-Masanell also serves as associate editor of the Journal of Economics and Management Strategy, Management Science and the Spanish Economic Review.

For more information about HBS and 13 other top-ranked business schools, check out the mbaMission Insider’s Guides.




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