In business school application essays, some candidates unintentionally describe their personal experience with a specific MBA program in a vague and general manner. Because they are writing from memory and discussing their authentic experience, they do not realize that they are not being specific enough. Consider the following example: “During my visit to Cornell Johnson, … Read More
Most high school students in the United States are taught to write essays that have a formal introduction, a body that supports that introduction, and a conclusion that reinforces the main point presented in the introduction. Although this approach and structure yield easily comprehensible academic work, business school application essays are constrained by word count—so … Read More
Many business school candidates unwittingly start their essays with platitudes—obvious or trite remarks written as though they were original. For example, when responding to the essay question, “Tell us about a time when you made a difficult decision,” an applicant might mistakenly write the following: “Managers constantly face difficult decisions. Still, everyone hates indecision.” The … Read More
Because business school candidates must share examples of a variety of experiences with admissions committees, we encourage applicants to truly reflect on their lives and consider all potential stories, including academic, professional, community, extracurricular, athletic, international, and personal. However, candidates inevitably have questions about which anecdotes are truly appropriate and effective. “Can I use stories from … Read More
Many MBA candidates struggle to define their long-term goals. Although short-term goals should be relatively specific, long-term goals can be broad and ambitious. Regardless of what your short- and long-term aspirations actually are, what is most important is presenting a clear “cause and effect” relationship between them. The admissions committee will have difficulty buying into … Read More
A first-of-its-kind, on-demand MBA application experience that delivers a personalized curriculum for you and leverages interactive tools to guide you through the entire MBA application process.