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Professor Profiles: Youngme Moon, Harvard Business School

Youngme Moon, HBS Many MBA applicants feel that they are purchasing a brand when they choose a business school. However, the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Today, we focus on Youngme Moon from Harvard Business School (HBS).

In addition to receiving the HBS Student Association Faculty Award seven times, Youngme Moon was also the inaugural recipient of the Hellman Faculty Fellowship in 2002–2003 for distinction in research. Moon is currently the Donald K. David Professor of Business Administration and has served as the senior associate dean for strategy and innovation and as the senior associate dean for the MBA program at the school. Her work has been published in the Harvard Business Review, the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Experimental Psychology, and the Journal of Applied Social Psychology. Students described Moon to mbaMission as being extremely friendly and accessible, even going out for casual dinners with students.

Moon’s bestselling 2010 book, Different: Escaping the Competitive Herd (Crown Business), is described by the publisher as showing “how to succeed in a world where conformity reigns…but exceptions rule.” Moon co-hosts a weekly podcast, After Hours, which is presented by the Harvard Business Review. The podcast features Moon and two other HBS professors discussing current events “that sit at the crossroads of business and culture,” according to the podcast’s iTunes description.

For more information about HBS and 16 other top-ranked business schools, check out the free mbaMission Insider’s Guides.




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