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Professor Profiles: Youngme Moon, Harvard Business School

Many MBA applicants feel that they are purchasing a brand when they choose a business school. However, the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on Youngme Moon from Harvard Business School (HBS).
Youngme Moon

In addition to receiving the HBS Student Association Faculty Award from the first-year class in 2002 and the Faculty Award from the second-year class in 2005 and 2007, Youngme Moon was also the inaugural recipient of the Hellman Faculty Fellowship in 2002–2003 for distinction in research. Moon is currently the Donald K. David Professor of Business Administration and the senior associate dean for strategy and innovation at the school. Her work has been published in the Harvard Business Review, the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Experimental Psychology, and the Journal of Applied Social Psychology.

Moon’s 2010 book, Different: Escaping the Competitive Herd (Crown Business), is described on the publisher’s Web site as showing “how to succeed in a world where conformity reigns…but exceptions rule.” Students described her to mbaMission as being extremely friendly and accessible, even going out for casual dinners with students.

For more information about HBS and 15 other top-ranked business schools, check out the mbaMission Insider’s Guides.




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