Blog

Professor Profiles: Gavan Fitzsimons, Duke University’s Fuqua School of Business

Many MBA applicants feel that they are purchasing a brand when they choose an MBA program, but the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on Gavan Fitzsimons from Duke University’s Fuqua School of Business.

Gavan Fitzsimons

Students and administration members alike sing the praises of Fuqua’s “fun” and “engaging” marketing professor, Gavan Fitzsimons, who spearheaded the creation of the Duke/Synovate Shopper Insights Center for Leadership and Innovation in January 2011. Fitzsimons is the R. David Thomas professor of marketing and psychology at Fuqua; his work, which focuses on the ways in which consumers are subconsciously influenced, has been published and popularized in prestigious academic journals and media outlets from the Journal of Consumer Research and the Journal of Marketing Research to NPR, CNN, and the Wall Street Journal. Fitzsimons has also served as an associate editor of the Journal of Consumer Research.

For more information about Duke Fuqua and 15 other top-ranked business schools, check out the mbaMission Insider’s Guides.




Upcoming Events


Upcoming Deadlines

  • Oxford Saïd (Round 2)
  • INSEAD (Round 2)
  • NYU Stern (Round 2)
  • Dartmouth Tuck (Round 2)
  • Michigan Ross (Round 2)
  • Virginia Darden (Round 3)

Click here to see the complete deadlines


2020–2021 MBA Essay Analysis

Click here for the 2019–2020 MBA Essay Analysis


MBA Program Updates