Many MBA applicants feel that they are purchasing a brand when they choose a business school to attend, but the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on Julie Hennessy from the Kellogg School of Management at Northwestern University.
Before students even began describing the quality of their educational experiences with Julie Hennessy (“Advanced Marketing Strategy,” “Introduction to Marketing,” “Marketing Laboratory Course: Generating Profitable Growth”) to mbaMission, they noted that she “cares a lot” and “makes herself available to chat and talk about recruiting.” In addition to teaching Kellogg MBA students, Hennessy teaches executive education at leading firms, and students we interviewed reported that she draws on these experiences in class, but does not just tell stories. Instead, Hennessy challenges students and teases out the responses that facilitate learning. Students with whom we spoke also referred to her as “funny and energetic.” Not surprisingly, then, Hennessy won the school’s 2007 L.G. Lavengood Outstanding Professor of the Year Award—which is voted on by Kellogg students. In addition, she has won four student impact awards and five Chair’s Core Course Teaching Awards—with the most recent having been conferred in 2013 and in 2010–2011, respectively. The school’s Web site notes that Hennessy focuses her writing efforts on producing new cases for class discussion; she has completed cases on such brands as TiVo, Apple iPod, Invisalign Orthodontics, and (as separate cases) the antibiotics Biaxin and Zithromax.
For more information about Kellogg and 15 other top-ranked business schools, check out the mbaMission Insider’s Guides.