Many MBA applicants feel that they are purchasing a brand when they choose a business school at attend, but the educational experience itself is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we profile Jeffrey Carr from New York University’s (NYU’s) Leonard N. Stern School of Business.

Having taught at Stern for over a decade as an adjunct associate professor (earning him the 1996 Stern/Citibank Teacher of the Year Award), Jeffrey Carr (“International Marketing,” “Marketing Management” and “Strategic Management”) joined Stern’s full-time faculty in 2007. He served formerly as the executive director of the Berkley Center for Entrepreneurship & Innovation and has quickly garnered a reputation as one of the school’s most respected marketing experts, featured by such major news outlets as NBC and the New York Times. Carr is president of Marketing Foundations Inc. and has worked on projects for Booz Allen Hamilton, IBM, General Electric, Pfizer, Kodak, Time Inc. and Unilever. As one first year we interviewed said of his experience at Stern, “So far, the most impressive class has been ‘Marketing’ with Jeff Carr,” adding, “He’s super engaging and makes you think more about the consequences of your actions in marketing than simply teaching you the tools. The class structure is very informal, but all of the students are learning a ton.”

For more information about NYU Stern and 15 other top-ranked business schools, check out the mbaMission Insider’s Guides.