Harvard Business School Rebrands Online Program in Hopes of Reaching More Students

Harvard Business School (HBS) recently announced that its online learning platform, previously titled “HBX,” has been renamed “Harvard Business School Online.” More than 40,000 individuals have completed a course with the program since its launch in 2014. Patrick J. Mullane, the program’s executive director, told The Harvard Crimson that the rebranding was driven by the school’s hope of attracting more students, including those who may not have previously realized that the online program was an HBS offering. “It wasn’t really clear to a lot of people when we had the name HBX that we were necessarily directly affiliated with the Harvard Business School,” Mullane commented to the Crimson.

Mullane emphasized that adding the prestigious Harvard name to the title of the program was a thoroughly thought-out decision that was in development for nearly a year, and he explained that the change is indeed intended to help the school reach more online students and continue its mission to “educate leaders who make a difference in the world.” Harvard Business School Online courses for 2018–2019 include “Scaling Ventures,” “Entrepreneurship Essentials,” “Disruptive Strategy,” and “Financial Accounting.”

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