Many MBA applicants feel that they are purchasing a brand when they choose a business school. However, the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Today, we focus on Gavan Fitzsimons from Duke University’s Fuqua School of Business.
Students and administration members alike sing the praises of Fuqua’s “fun” and “engaging” marketing professor, Gavan Fitzsimons, who spearheaded the creation of the Duke/Synovate Center for Shopper Insights in 2011 and serves as its faculty principal today. Fitzsimons is the Edward and Rose Donnell Professor at Fuqua and has received an Excellence in Core Teaching Award at the school three times, in addition to two honorable mentions. His work, which focuses on the ways in which consumers are subconsciously influenced, has been published and popularized in prestigious academic journals and media outlets from the Journal of Consumer Research and the Journal of Marketing Research to NPR, CNN, and the Wall Street Journal. Fitzsimons has also served as an associate editor of the Journal of Consumer Research and an editorial board member for such publications as the Journal of Consumer Psychology, Marketing Letters, and the Journal of Macromarketing.
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