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Eleven James Founder Randy Brandoff Discusses His Journey from Private Jets to Luxury Watches

Eleven James Founder Randy Brandoff Discusses His Journey from Private Jets to Luxury Watches - mbaMission

Randy Brandoff, Founder of Eleven James

Today, many aspiring MBAs and MBA graduates want to join start-ups or launch such companies themselves. Is entrepreneurship as exciting as it seems? Is it really for you? mbaMission Founder Jeremy Shinewald has teamed up with Venture for America and CBS Interactive to launch Smart People Should Build Things: The Venture for America Podcast. Each week, Shinewald interviews another entrepreneur so you can hear the gritty stories of their ups and downs on the road to success.

Randy Brandoff, whose brother Evan was recently a guest on the podcast series, founded luxury watch club Eleven James after spending more than a decade working for private jet company Marquis Jet and later Avión Tequila. Eleven James offers its customers access to some of the world’s most prestigious watch brands for an annual membership fee. Listen to the podcast to hear how Brandoff came to establish his company, as he discusses these details and more:

  • How he got into marketing at Marquis Jet with no previous experience in the field
  • Why, when launching a high-end tequila later in his career, Brandoff’s aim was to achieve the status of the second-best tequila on the market
  • What it was about luxury watches that pulled Brandoff in and made him decide to launch Eleven James

Subscribe to the podcast series to hear each episode as it is released!




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