Many top business schools explicitly ask candidates about the steps they have taken to learn about their MBA program. The schools use such questions because they want to know that you have a sincere desire to gain a place in their next entering class specifically, and they want to be sure that you have made a concerted and genuine effort to learn about their program. So, when answering such questions, you absolutely must demonstrate your profound interest in and knowledge of the school.
Explaining that you have fully read the business school’s website will not suffice, considering that this resource is available to anyone—and frankly, the admissions committee expects you to do this anyway. Although you could mention your web research as a starting point if something very particular or unusual caught your attention, you are better off sharing your other—ideally firsthand/in-person—experiences with the school instead. By discussing the details of your class visit(s) and particularly of your interactions with admissions officers, students, professors, and/or alumni, you will demonstrate to the admissions committee that you have truly been striving to learn more and understand your fit with the school. In essence, if you are showing the committee that you have extended yourself to learn, you have surpassed a minimum requirement.
A great starting point for learning whether a particular business school is right for you is our mbaMission Insider’s Guides.