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Learn How Dia&Co.’s Nadia Boujarwah Succeeded by Delivering Fashion to the Underserved Plus-Sized Market

Learn How Dia&Co.’s Nadia Boujarwah Succeeded by Delivering Fashion to the Underserved Plus-Sized Market - mbaMission

Nadia Boujarwah, CEO of Dia&Co

Today, many aspiring MBAs and MBA graduates want to join start-ups or launch such companies themselves. Is entrepreneurship as exciting as it seems? Is it really for you? mbaMission Founder Jeremy Shinewald has teamed up with Venture for America and CBS Interactive to launch Smart People Should Build Things: The Venture for America Podcast. Each week, Shinewald interviews another entrepreneur so you can hear the gritty stories of their ups and downs on the road to success.

Nadia Boujarwah realized her dream of becoming an entrepreneur by founding Dia&Co.—a personal-shopping service focused on plus-sized clothing for women—after graduating from Harvard Business School. The company surveys clients and delivers them a curated box of clothing based on their responses. Download or stream the podcast episode to hear Boujarwah share these and other details of her success story:

  • How she hopes to address the discrepancy between the percentage of possible plus-sized female customers and the amount they actually end up spending on clothes
  • The positive effect bloggers have on the company
  • How seeing the reaction of one of Dia&Co.’s first customers made Boujarwah believe in the company even more strongly than before

Subscribe to the podcast series to stay on top of recent innovations from successful entrepreneurs!




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