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General Assembly Co-Founder Matt Brimer Discusses His Latest Brainchild, DAYBREAKER

General Assembly Co-Founder Matt Brimer Discusses His Latest Brainchild, DAYBREAKER - mbaMission

Co-Founder, General Assembly, Founder, Daybreaker

Today, many aspiring MBAs and MBA graduates want to join start-ups or launch such companies themselves. Is entrepreneurship as exciting as it seems? Is it really for you? mbaMission Founder Jeremy Shinewald has teamed up with Venture for America and CBS Interactive to launch Smart People Should Build Things: The Venture for America Podcast. Each week, Shinewald interviews another entrepreneur so you can hear the gritty stories of their ups and downs on the road to success.

One of General Assembly’s co-founders, Brad Hargreaves, recently shared his entrepreneurial path with our podcast listeners—and now his counterpart, Matt Brimer, steps into the studio! Before joining forces with Hargreaves, Brimer built a respectable career in both marketing and entrepreneurship. His latest endeavor, DAYBREAKER, can best be described as a sober early-morning dance party—think freshly pressed juices at 6 a.m. instead of mixed drinks! Brimer sat down with Shinewald to explain how he came to establish his many companies, discussing these details and more:

  • How seeing one of his companies fail seems “fortuitous” now, despite his disappointment at the time
  • What Brimer and his co-founders learned from making “a lot” of first-time entrepreneur mistakes
  • Why DAYBREAKER can change one’s whole life for the better and enable a person to “be a kid again,” according to Brimer

Subscribe to the podcast series to stay on top of new entrepreneurial stories as they are released!




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