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Birchbox Co-Founder and CEO Talks About Revolutionizing the Subscription Business

Today, many aspiring MBAs and MBA graduates want to join start-ups or launch such companies themselves. Is entrepreneurship as exciting as it seems? Is it really for you? mbaMission Founder Jeremy Shinewald has teamed up with Venture for America and CBS Interactive to launch Smart People Should Build Things: The Venture for America Podcast. Each week, Shinewald interviews another entrepreneur so you can hear the gritty stories of their ups and downs on the road to success.

Birchbox’s Co-Founder and CEO Talks About Revolutionizing the Subscription Business - mbaMission

The twentieth installment of the podcast series welcomes Katia Beauchamp, co-founder and CEO of beauty subscription service Birchbox. Beauchamp and co-founder Hayley Barna, both Harvard Business School MBAs, revolutionized the subscription service business with the launch of Birchbox in 2010. The company took off in a way that made Birchbox arguably the most recognizable subscription service in the country. Beauchamp tells listeners what led to the company’s success:

  • Why reaching out to the late Steve Jobs “left a mark” on her
  • Taking a shot in the dark by guessing the email addresses of her favorite beauty companies to ask for five minutes of their time
  • How Birchbox quickly grew into a phenomenon with more than a million subscribers and inspired copycats worldwide

Subscribe to the podcast series to hear Beauchamp and many other entrepreneurs share their incredible stories!




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