Cookie DŌ Innovator Kristen Tomlan Shares the Secrets of Her Success

Cookie Dough Innovator Kristen Tomlan Shares the Secrets of Her Success - mbaMission


Today, many aspiring MBAs and MBA graduates want to join start-ups or launch such companies themselves. Is entrepreneurship as exciting as it seems? Is it really for you? mbaMission Founder Jeremy Shinewald has teamed up with Venture for America and CBS Interactive to launch Smart People Should Build Things: The Venture for America Podcast. Each week, Shinewald interviews another entrepreneur so you can hear the gritty stories of their ups and downs on the road to success.

The seventeenth podcast episode welcomes another food expert and innovator to share her entrepreneurial story: Kristen Tomlan, founder and CEO of boutique confectionary DŌ, Cookie Dough Confections. Tomlan’s New York City–based company specializes in edible and customizable cookie dough and has created quite a buzz both in the media and on social media. Follow DŌ on Instagram for a peek at the company’s tempting products, and tune in to the podcast to hear these inside stories and more:

  • How Tomlan’s business began from a simple light bulb moment—“Why aren’t there specialty stores selling safe-to-eat cookie dough?”—while, of course, eating cookie dough!
  • Having zero competitors as the DŌ concept formed in her tiny Brooklyn kitchen
  • The whirlwind of testing countless recipes—complete with tasting panels!

Subscribe to the podcast series to be among the first to hear the success stories of entrepreneurs from numerous industries!

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