Perennially ranked among the top business schools in the world, the Wharton School of the University of Pennsylvania appears to be best known for its reputation in finance—as its original name, the Wharton School of Finance and Commerce, would imply. Nevertheless, the school prides itself on its breadth and depth of expertise in a multitude of business areas.
For instance, consider these facts about Wharton’s highly regarded marketing program:
- Wharton has “the largest, most cited, and most published marketing department in the world,” according to the marketing department’s Web site.
- The school’s marketing department was ranked #2 in the 2015 U.S. News & World Report MBA rankings by specialty.
- A Wharton marketing professor developed conjoint analysis, a tool that has helped shape 20th century marketing practices.
- The Marketing Club’s annual conference brings together approximately 300 students, faculty members, alumni, and leading marketing experts each year to explore various themes central to the industry. In 2014, the conference—themed “Evolution in Marketing Excellence: Building Customer Relationships Through Analytics and Adaptation”—featured a keynote speech by the president of affluent and high net worth business at Chase Card Services, panels on such topics as “Reaching Consumers in a Diverse, Multicultural World,” and an interactive workshop. Indeed, to dismiss Wharton as simply a finance school would be a mistake.
For a thorough exploration of what UPenn Wharton and other top business schools have to offer, check out the mbaMission Insider’s Guides.