When you are writing a compelling story, conflict can actually be a very important element. Of course, we mean conflict in the literary sense, not the physical or emotional sense (no one wants to hear about how you hotheadedly instigated a confrontation). In literary terms, conflict occurs at the moment an oppositional force helps shape the central story. So, a narrative that presents you—the candidate and hero of the story—experiencing an effortless ride toward victory would not typically be as interesting or exciting as one in which you suffered some bumps and bruises along the way.
For example, most people would find the story of a rookie challenger beating an experienced marathon runner at the finish line a lot more compelling than the story of a runner who leads the race by a wide margin from beginning to end and never experiences any competition. Although you might not have an anecdote like this in your arsenal, our point is that whether you are telling the story of refining a supply chain, getting a deal done, marketing a new product or accomplishing any other facet of business, you should identify and share the hurdles you overcame in doing so, because describing a time when you enjoyed a smooth and easy path to success may not allow you to shine as brightly.