High school students are often taught that they must begin an essay with an introduction that outlines all the issues that will addressed in the rest of the text. We have found that offering such comprehensive introductions is not, however, very effective for MBA application essays. These sorts of openings leave little to no mystery for the body of the essay, which means the reader could easily lose interest.
The following paragraph, which is an introduction to an application essay on one’s “impact on a group and what he/she learned from the experience,” is basically a series of stylistic errors—one of the most egregious of which is eliminating the mystery by frontloading with too much information:
“My most crucial task this past year was managing a project in collaboration with Oracle to develop a $10.5M integrated database system for large clothing retailers. I led a 26-member team from my firm, ABC Technology, and Oracle to establish the design, monitor the systems and train new members to manage the completed project. I also evaluated security risks, managed budgetary needs and developed quality assurance testing plans to meet Oracle and retailer specifications. I faced many challenges while working with culturally and geographically diverse teams, but I overcame these challenges through unique team-building exercises and my own effective leadership, and we completed the project on time.”
In this poorly written paragraph, the reader does not receive merely an introduction to the significant issues, but rather an abbreviated version of the entire story. By the end of this paragraph, the reader knows not only what all of the technical and human resource issues were but also that they were ultimately overcome and that the project was delivered on time. What is left for the reader to discover?