B-School Chart of the Week: How Important Is Location?

Although quantifying a school’s profile certainly does not tell you everything, it can sometimes be helpful in simplifying the many differences between the various MBA programs. Each week, we bring you a chart to help you decide which of the schools’ strengths speak to you.

We recently asked aspiring MBAs to answer a variety of survey questions about their business school prospects and perspectives. Now the results are in, and for those who are curious about their fellow applicants’ views on business school, we will be sharing some of the collected data in our B-School Chart of the Week blog series. 

One might assume that MBA applicants choose their programs solely on the basis of academics, but when we asked applicants, “On a scale of 1 to 10 (10 being the most), how important is location in your choice of business school(s)?,” responses indicated that location plays a rather significant role. Overall, 31% of respondents rated location an “8,” and 23% rated it a “7.” Of all who weighed in, 85% rated the importance of location a “6” or higher.

Among U.S. candidates, 38% rated location an “8.” Meanwhile, 37% of international candidates said that location rated a “7.” Interestingly, perhaps, 15% of U.S. applicants said that location ranks a “10” in importance in their school choice, compared with just 5% of international respondents. Conversely, 15% of international candidates rated location at the lowest end of the scale, as a “1,” whereas none (0%) of the U.S. respondents did so.


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