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MBA News: MBA Lessons in Cognitive Bias from Eminem

Attaining success as a rapper—or as a musician more broadly—undoubtedly requires a certain knack for self-promotion and entrepreneurial thinking. In an article on TechCrunch this week, entrepreneur James Altucher offers some reflections on “How to Get an MBA from Eminem,” detailing the ways in which rap music and business know-how often go hand in hand. In particular, Altucher analyzes a climactic rap showdown from the movie 8 Mile in which Eminem wins over his audience by exploiting the same cognitive biases and behavioral cues that inform marketing strategy. As it turns out, Eminem’s introductory mantra of getting “one shot or one opportunity to seize everything you ever wanted” is as applicable to investor pitches as it is to rap battles.




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