Friday Factoid: More Than Marketing at Kellogg

As we all know, Kellogg is just a marketing school, right? Actually, no. A quick glance at the school’s most recent employment report (click on the “function” tab) reveals that 38% of its Class of 2013 accepted jobs in consulting, and only 17% went into marketing, its third most popular functional area. Yes, McKinsey & Company, BCG, Bain & Company, Deloitte and Accenture  were the school’s top hirers in 2013.  Kellogg MBAs credit their management labs—wherein first-year students work on a consulting project and are mentored by consultants from leading firms (before their summer internships)—with preparing them for success in their internships and full-time positions. Meanwhile, a variety of other hands-on experiences are also available, including the “Global Lab” (students work with an international firm), “Advanced Topics in Marketing” (students analyze a marketing issue and present it to management) and “Leading the Mission Driven Organization” (students offer management expertise to nonprofits).  Not to worry, though—if you are interested in marketing, Kellogg still has ample resources for you.

For more information on other defining characteristics of the MBA program at Kellogg or one of 15 other top business schools, please check out the mbaMission Insider’s Guides.

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