{"id":5090,"date":"2011-03-16T08:16:44","date_gmt":"2011-03-16T14:16:44","guid":{"rendered":"https:\/\/www.mbamission.com\/blog\/?p=5090"},"modified":"2011-03-21T08:53:32","modified_gmt":"2011-03-21T14:53:32","slug":"professor-profiles-art-middlebrooks-the-university-of-chicago-booth-school-of-business","status":"publish","type":"post","link":"https:\/\/www.mbamission.com\/blog\/professor-profiles-art-middlebrooks-the-university-of-chicago-booth-school-of-business\/","title":{"rendered":"Professor Profiles: Art Middlebrooks, The University of Chicago Booth School of Business"},"content":{"rendered":"<p><em>Many MBA applicants feel that they are purchasing a brand when they choose an MBA program, but  the  educational experience at business school is crucial to your  future, and no one  will affect your education more than your  professors. Each Wednesday, we profile a standout professor as  identified by students. Today, we  focus on <strong><\/strong><\/em><em><strong>Art Middlebrooks<\/strong><\/em><em> from the University of Chicago Booth School of Business.<\/em><\/p>\n<p><strong><\/strong>A 1988 Chicago Booth alumnus, Professor Art Middlebrooks (\u201cMarketing of Services\u201d \u201cDeveloping New Products and Services\u201d) is also a management consultant who helps service companies\u2014including the Bank of America, IBM Consulting and BP\/Amoco\u2014develop new products and services. With these experiences in hand, Middlebrooks is prepared to take students in his \u201cDeveloping New Products and Services\u201d class through the product development process, starting from scratch. In his class, rather than being instructed to dream up a product, students are given raw data and hold focus groups as they strive to identify a consumer need. Recently, students in this course conceptualized new bag products for Ziploc and presented their findings to a panel of entrepreneurs. Students with whom mbaMission spoke described Middlebrooks as innovative and gushed about his passion and energy. Plus, several were impressed that he knew each student\u2019s name on day one of class.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many MBA applicants feel that they are purchasing a brand when they choose an MBA program, but the educational experience at business school is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on Art &hellip; <a class=\"read-more\" href=\"https:\/\/www.mbamission.com\/blog\/professor-profiles-art-middlebrooks-the-university-of-chicago-booth-school-of-business\/\">Read&nbsp;More&nbsp;&nbsp;<i class=\"fal fa-sm fa-angle-right\"><\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40,32],"tags":[],"class_list":["post-5090","post","type-post","status-publish","format-standard","hentry","category-professor-profiles","category-chicago-booth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Professor Profiles: Art Middlebrooks, The University of Chicago Booth School of Business | mbaMission - MBA Admissions Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbamission.com\/blog\/professor-profiles-art-middlebrooks-the-university-of-chicago-booth-school-of-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professor Profiles: Art Middlebrooks, The University of Chicago Booth School of Business | mbaMission - MBA Admissions Consulting\" \/>\n<meta property=\"og:description\" content=\"Many MBA applicants feel that they are purchasing a brand when they choose an MBA program, but the educational experience at business school is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on Art &hellip; Read&nbsp;More&nbsp;&nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mbamission.com\/blog\/professor-profiles-art-middlebrooks-the-university-of-chicago-booth-school-of-business\/\" \/>\n<meta property=\"og:site_name\" content=\"mbaMission - MBA Admissions Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-16T14:16:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-03-21T14:53:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2026\/03\/mbam-yoast-fallback-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jeremy Shinewald\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeremy Shinewald\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Professor Profiles: Art Middlebrooks, The University of Chicago Booth School of Business | mbaMission - MBA Admissions Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mbamission.com\/blog\/professor-profiles-art-middlebrooks-the-university-of-chicago-booth-school-of-business\/","og_locale":"en_US","og_type":"article","og_title":"Professor Profiles: Art Middlebrooks, The University of Chicago Booth School of Business | mbaMission - MBA Admissions Consulting","og_description":"Many MBA applicants feel that they are purchasing a brand when they choose an MBA program, but the educational experience at business school is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on Art &hellip; Read&nbsp;More&nbsp;&nbsp;","og_url":"https:\/\/www.mbamission.com\/blog\/professor-profiles-art-middlebrooks-the-university-of-chicago-booth-school-of-business\/","og_site_name":"mbaMission - MBA Admissions Consulting","article_published_time":"2011-03-16T14:16:44+00:00","article_modified_time":"2011-03-21T14:53:32+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2026\/03\/mbam-yoast-fallback-image.png","type":"image\/png"}],"author":"Jeremy Shinewald","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jeremy Shinewald","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.mbamission.com\/blog\/professor-profiles-art-middlebrooks-the-university-of-chicago-booth-school-of-business\/#article","isPartOf":{"@id":"https:\/\/www.mbamission.com\/blog\/professor-profiles-art-middlebrooks-the-university-of-chicago-booth-school-of-business\/"},"author":{"name":"Jeremy Shinewald","@id":"https:\/\/www.mbamission.com\/blog\/#\/schema\/person\/74216774a1761e746e2426c9c8171f5f"},"headline":"Professor Profiles: Art Middlebrooks, The University of Chicago Booth School of Business","datePublished":"2011-03-16T14:16:44+00:00","dateModified":"2011-03-21T14:53:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mbamission.com\/blog\/professor-profiles-art-middlebrooks-the-university-of-chicago-booth-school-of-business\/"},"wordCount":224,"commentCount":0,"publisher":{"@id":"https:\/\/www.mbamission.com\/blog\/#organization"},"articleSection":["Professor Profiles","University of Chicago (Booth)"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mbamission.com\/blog\/professor-profiles-art-middlebrooks-the-university-of-chicago-booth-school-of-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mbamission.com\/blog\/professor-profiles-art-middlebrooks-the-university-of-chicago-booth-school-of-business\/","url":"https:\/\/www.mbamission.com\/blog\/professor-profiles-art-middlebrooks-the-university-of-chicago-booth-school-of-business\/","name":"Professor Profiles: Art Middlebrooks, The University of Chicago Booth School of Business | mbaMission - MBA Admissions Consulting","isPartOf":{"@id":"https:\/\/www.mbamission.com\/blog\/#website"},"datePublished":"2011-03-16T14:16:44+00:00","dateModified":"2011-03-21T14:53:32+00:00","breadcrumb":{"@id":"https:\/\/www.mbamission.com\/blog\/professor-profiles-art-middlebrooks-the-university-of-chicago-booth-school-of-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mbamission.com\/blog\/professor-profiles-art-middlebrooks-the-university-of-chicago-booth-school-of-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mbamission.com\/blog\/professor-profiles-art-middlebrooks-the-university-of-chicago-booth-school-of-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mbamission.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Professor Profiles: Art Middlebrooks, The University of Chicago Booth School of Business"}]},{"@type":"WebSite","@id":"https:\/\/www.mbamission.com\/blog\/#website","url":"https:\/\/www.mbamission.com\/blog\/","name":"mbaMission - MBA Admissions Consulting","description":"World&#039;s Leading MBA Admissions Consulting Firm","publisher":{"@id":"https:\/\/www.mbamission.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mbamission.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mbamission.com\/blog\/#organization","name":"mbaMission","url":"https:\/\/www.mbamission.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mbamission.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2026\/03\/mbam-yoast-organization-logo.png","contentUrl":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2026\/03\/mbam-yoast-organization-logo.png","width":696,"height":696,"caption":"mbaMission"},"image":{"@id":"https:\/\/www.mbamission.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.mbamission.com\/blog\/#\/schema\/person\/74216774a1761e746e2426c9c8171f5f","name":"Jeremy Shinewald","description":"In addition to being Founder and President of mbaMission, Jeremy Shinewald is a Darden MBA, published author, and the recipient of Poets&amp;Quants\u2019 Lifetime Achievement Award in MBA Admissions Consulting. With more than 20 years of experience and a background as a professional speechwriter, he combines deep industry insight and exceptional storytelling skills to help applicants create powerful, distinctive MBA applications.","sameAs":["https:\/\/www.mbamission.com\/who-we-are\/team\/jeremy-shinewald\/","https:\/\/www.linkedin.com\/in\/jeremyshinewald\/"],"url":"https:\/\/www.mbamission.com\/blog\/author\/jeremy\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/posts\/5090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/comments?post=5090"}],"version-history":[{"count":0,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/posts\/5090\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/media?parent=5090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/categories?post=5090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/tags?post=5090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}