{"id":42517,"date":"2026-07-14T09:29:30","date_gmt":"2026-07-14T13:29:30","guid":{"rendered":"https:\/\/www.mbamission.com\/blog\/?p=42517"},"modified":"2026-07-14T09:29:30","modified_gmt":"2026-07-14T13:29:30","slug":"beyond-the-essay-what-mba-admissions-consultants-actually-do","status":"publish","type":"post","link":"https:\/\/www.mbamission.com\/blog\/beyond-the-essay-what-mba-admissions-consultants-actually-do\/","title":{"rendered":"The mbaMission Podcast: Beyond the Essay: How Top Consultants Guide Candidates to Strong MBA Applications | Ep 111"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you have ever wondered what MBA admissions consultants do for their clients\u2014beyond editing their essays\u2014this episode will illuminate a process that runs far deeper than you might expect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this episode of <\/span><i><span style=\"font-weight: 400;\">The mbaMission Podcast<\/span><\/i><span style=\"font-weight: 400;\">, Harold Simansky sits down with mbaMission Managing Director Rachel Beck and Gatehouse Admissions Founder Liza Weale for a candid conversation about the core responsibilities of admissions consultants. The discussion covers the full arc of the process, from brainstorming with clients and creating an experience inventory with them, through months of revisions and personal relationship building, to the final check before an application is submitted.<\/span><\/p>\n<p><!--more--><\/p>\n\n<div class=\"video-wrapper\">\n<div class=\"embed-container\"><iframe loading=\"lazy\" title=\"Beyond the Essay: How Top Consultants Guide Candidates to Strong MBA Applications | Ep 111\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0FtmVBgtY30?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-mbamission-podcast\/id1748825410?i=1000776734415\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-41854\" src=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2026\/02\/apple-podcasts-button-300x100.jpg\" alt=\"apple podcasts button\" width=\"300\" height=\"100\" srcset=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2026\/02\/apple-podcasts-button-300x100.jpg 300w, https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2026\/02\/apple-podcasts-button.jpg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><a href=\"https:\/\/open.spotify.com\/episode\/6YrocCx7v6bUE65Y8pU4wF?si=2cc89c5b1c3742f6\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-41852\" src=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2026\/02\/spotify-button-300x100.jpg\" alt=\"\" width=\"300\" height=\"100\" srcset=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2026\/02\/spotify-button-300x100.jpg 300w, https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2026\/02\/spotify-button.jpg 563w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mbamission.com\/blog\/beyond-the-essay-what-mba-admissions-consultants-actually-do\/#everything_begins_with_brainstorming\" >Everything Begins with Brainstorming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mbamission.com\/blog\/beyond-the-essay-what-mba-admissions-consultants-actually-do\/#you_have_to_be_messy_to_be_ready\" >You Have to Be Messy to Be Ready<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mbamission.com\/blog\/beyond-the-essay-what-mba-admissions-consultants-actually-do\/#optimize_the_%e2%80%9ckicker%e2%80%9d_and_layering_your_stories\" >Optimize the \u201cKicker\u201d and Layering Your Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mbamission.com\/blog\/beyond-the-essay-what-mba-admissions-consultants-actually-do\/#the_strongest_editing_requires_detachment\" >The Strongest Editing Requires Detachment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mbamission.com\/blog\/beyond-the-essay-what-mba-admissions-consultants-actually-do\/#dedicate_more_attention_to_your_resume\" >Dedicate More Attention to Your Resume<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mbamission.com\/blog\/beyond-the-essay-what-mba-admissions-consultants-actually-do\/#total_application_alignment_is_the_final_objective\" >Total Application Alignment Is the Final Objective<\/a><\/li><\/ul><\/div>\n<h2><span class=\"ez-toc-section\" id=\"everything_begins_with_brainstorming\"><\/span><span style=\"font-weight: 400;\">Everything Begins with Brainstorming<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Both Rachel and Liza describe brainstorming\u2014the process through which a client\u2019s \u201cexperience inventory\u201d is created\u2014as the foundation of the entire engagement. Clients are asked to document their life story broadly: where they grew up, family dynamics, college choices, career highlights and setbacks, global experience, and anything else of significance that has occurred since childhood. At this point, the goal is not to produce polished essays but to uncover key material about the person\u2019s candidacy that is not conveyed in their resume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rachel explains that candidates cannot \u201clayer\u201d stories\u2014her term for weaving together multiple anecdotes that reinforce the same trait\u2014if they have not first identified all the relevant stories they have to work with. Liza describes the process as a kind of fishing expedition; you do not know what you will find until you start looking. In short, brainstorming is a way of helping clients break out of their preset narratives.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"you_have_to_be_messy_to_be_ready\"><\/span><span style=\"font-weight: 400;\">You Have to Be Messy to Be Ready<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Harold\u2019s bottom line for his clients is \u201cIf it\u2019s not messy, it\u2019s not ready,\u201d meaning that the authentic, genuine version of a person\u2019s story rarely emerges in the first or second draft. The consultants assert that early-stage ambiguity, when an applicant\u2019s direction is still unclear even after multiple drafts, is a normal, and even necessary, part of the process. Liza reassures clients that their efforts will likely feel \u201cmurky\u201d at first and that discarding their early work and starting over is a sign of progress, not failure.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"optimize_the_%e2%80%9ckicker%e2%80%9d_and_layering_your_stories\"><\/span><span style=\"font-weight: 400;\">Optimize the \u201cKicker\u201d and Layering Your Stories<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Rachel, whose background is in journalism, introduces the concept of the \u201ckicker,\u201d which is the closing line of a story that leaves the reader with a strong, memorable impression. She applies this principle when working with her clients on their essays, encouraging them to ensure that the final line makes an impact. She also recommends a strategy called \u201clayering,\u201d which is using multiple stories in an essay to reinforce the same trait, which creates a more vivid and believable impression than a single anecdote ever could.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the_strongest_editing_requires_detachment\"><\/span><span style=\"font-weight: 400;\">The Strongest Editing Requires Detachment<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Harold offers one of the episode\u2019s sharpest pieces of advice, which is to not fall in love with what you have written. If a paragraph, sentence, or even a phrase does not answer the school\u2019s question or move your narrative forward, it has to go\u2014no matter how much you like it or how long you spent writing it. Rachel adds her recommendation to read every draft out loud. This approach allows you to hear what the writing actually sounds like, which might be very different from what you imagined or intended. Liza has her clients read their work aloud at every stage, not just the final draft.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"dedicate_more_attention_to_your_resume\"><\/span><span style=\"font-weight: 400;\">Dedicate More Attention to Your Resume<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Liza notes that the transformation she sees in a client\u2019s resume from before they work with a consultant to after is almost always \u201cnight and day.\u201d Because most professional resumes are responsibility based, rather than accomplishment based, they merely describe what the job required rather than what the person achieved. Business schools use your resume not to evaluate your technical or financial skills but to learn who you are as a person and a leader. The consultants direct their clients to use strong verbs in their resume to demonstrate initiative and impact, and to ensure that each bullet point reveals something new and distinct about them.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"total_application_alignment_is_the_final_objective\"><\/span><span style=\"font-weight: 400;\">Total Application Alignment Is the Final Objective<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The consultants state that at the end of the process, they focus on alignment. Do all of the pieces of the client\u2019s application\u2014the essays, resume, recommendations, and so on\u2014tell one cohesive story about who the person is? Liza uses a simple test with her clients: If the application sounds like them, it is ready to submit. Rachel takes a slightly different approach, asking whether the overall application tells a great story about the client, not just a technically correct one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The episode closes with a reminder that the application process is deeply human. Admissions committees are looking for people they feel would be additive to their program\u2019s classrooms and community. The consultants\u2019 job is to help applicants provide enough authentic, specific, and well-told material to make the committee\u2019s decision easy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New episodes of <\/span><i><span style=\"font-weight: 400;\">The mbaMission Podcast<\/span><\/i><span style=\"font-weight: 400;\"> are released every Tuesday on all major streaming platforms, with full video episodes available on <\/span><a href=\"https:\/\/www.youtube.com\/@mbaMission\"><span style=\"font-weight: 400;\">mbaMission\u2019s YouTube channel<\/span><\/a><span style=\"font-weight: 400;\">. If you are curious about working with an admissions consultant, sign up for a <\/span><a href=\"https:\/\/www.mbamission.com\/consult\/\"><span style=\"font-weight: 400;\">free 30-minute consultation<\/span><\/a><span style=\"font-weight: 400;\"> with Rachel, Harold, or another member of the mbaMission admissions team.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have ever wondered what MBA admissions consultants do for their clients\u2014beyond editing their essays\u2014this episode will illuminate a process that runs far deeper than you might expect. In this episode of The mbaMission Podcast, Harold Simansky sits down with mbaMission Managing Director Rachel Beck and Gatehouse Admissions Founder Liza Weale for a candid &hellip; <a class=\"read-more\" href=\"https:\/\/www.mbamission.com\/blog\/beyond-the-essay-what-mba-admissions-consultants-actually-do\/\">Read&nbsp;More&nbsp;&nbsp;<i class=\"fal fa-sm fa-angle-right\"><\/i><\/a><\/p>\n","protected":false},"author":21,"featured_media":42519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[118,119,578,5,643,120],"tags":[453],"class_list":["post-42517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-application-tips","category-essays","category-interviews","category-long-term-mba-planning","category-mbamission-podcast","category-resumes","tag-mba-admissions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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