{"id":39647,"date":"2025-07-10T08:53:56","date_gmt":"2025-07-10T12:53:56","guid":{"rendered":"https:\/\/www.mbamission.com\/blog\/?p=39647"},"modified":"2025-07-10T09:04:08","modified_gmt":"2025-07-10T13:04:08","slug":"what-aspiring-mbas-should-know-about-pursuing-product-management","status":"publish","type":"post","link":"https:\/\/www.mbamission.com\/blog\/what-aspiring-mbas-should-know-about-pursuing-product-management\/","title":{"rendered":"What Aspiring MBAs Should Know About Pursuing Product Management"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Product management is the general business practice within a company that supports and directs all the activities related to planning, developing, marketing, and launching a product. Product managers (PMs) own the product road map, working alongside stakeholders across an organization.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2025\/07\/Product-Management-venn-diagram-1024x576.png\" alt=\" class=\"wp-image-39653\" srcset=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2025\/07\/Product-Management-venn-diagram-1024x576.png 1024w, https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2025\/07\/Product-Management-venn-diagram-300x169.png 300w, https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2025\/07\/Product-Management-venn-diagram-768x432.png 768w, https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2025\/07\/Product-Management-venn-diagram-1536x864.png 1536w, https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2025\/07\/Product-Management-venn-diagram.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Which Industries Use PMs<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mbamission.com\/blog\/best-mba-programs-for-product-management-in-technology\/\"><span style=\"font-weight: 400;\">Tech companies<\/span><\/a><span style=\"font-weight: 400;\"> are best known for using PMs for launching new products, but service firms also call on PMs in the process of innovating:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Consulting<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Banking<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Insurance<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Analytics<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Law<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For example, Deloitte has begun <\/span><a href=\"https:\/\/kortical.com\/case-studies\/deloitte\"><span style=\"font-weight: 400;\">using AI <\/span><\/a><span style=\"font-weight: 400;\">in its tax and audit work. A product management team builds that kind of automation. And Vanguard has a <\/span><a href=\"https:\/\/www.kellogg.northwestern.edu\/news\/blog\/2024\/04\/19\/mba-career-paths-product-management\/\"><span style=\"font-weight: 400;\">team of more than a thousand people<\/span><\/a><span style=\"font-weight: 400;\"> building out its website and app with digital tools, with PMs leading cross-functional efforts to enhance user experience, drive innovation, and deliver customer-centric solutions.<\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The Importance of Technical Fluency<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Technical fluency is essential for PMs, which is why many come from fields such as engineering, computer science, information management, and product design. However, this does not mean you must hold a major in one of these areas.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Demonstrating industry expertise through relevant experience is equally valuable. In addition, you could take supplementary coursework to rapidly develop the necessary skills.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Strong Skills for Product Management<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Candidates considering a career in product management should focus on developing the following skills:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Product sense: Defining a clear product vision, prioritizing features effectively, and making thoughtful trade-offs<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Technical fluency: Understanding how software and hardware are built, which enables informed decision-making\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Communication skills: The ability to align stakeholders, effectively present road maps, and navigate conflicts\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Road map management: Successful execution of strategic plans<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Data literacy: A solid command of analytics to drive well-reasoned decisions<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2025\/07\/Where-does-an-MBA-fit-in-1024x576.png\" alt=\" class=\"wp-image-39654\" style=\"width:793px;height:auto\" srcset=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2025\/07\/Where-does-an-MBA-fit-in-1024x576.png 1024w, https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2025\/07\/Where-does-an-MBA-fit-in-300x169.png 300w, https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2025\/07\/Where-does-an-MBA-fit-in-768x432.png 768w, https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2025\/07\/Where-does-an-MBA-fit-in-1536x864.png 1536w, https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2025\/07\/Where-does-an-MBA-fit-in.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Evaluating MBA Programs for Product Management<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When you are researching business schools, consider several key factors. With respect to curriculum, look for programs that offer a product management-focused specialization, along with coursework in innovation, design, and strategy, and experiential learning opportunities that allow for real-world application. Strong job placement, particularly in the tech industry, and a well-connected alumni network are also crucial indicators of a program\u2019s value. In addition, assess the strength of the school\u2019s clubs and associations; these resources can significantly expand your knowledge, help you build your professional network, and offer valuable opportunities to connect with peers and industry professionals who share your career interests.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Top MBA Programs for Product Management<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Northwestern Kellogg<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.kellogg.northwestern.edu\/programs\/full-time-mba\/mmm-program\/\"><span style=\"font-weight: 400;\">MMM Program<\/span><\/a><span style=\"font-weight: 400;\"> is a dual-degree program that combines an MBA from Kellogg with an MS in Design Innovation from the McCormick School of Engineering. This program emphasizes fostering innovation and cultivating a holistic mindset that spans business, technology, and design.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The, which offers a joint degree from Kellogg and the McCormick School of Engineering, includes courses in subject areas such as machine learning, data science, computational thinking for business, and artificial intelligence to develop professionals who will be working at the intersection of business and technology.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The full-time MBA program has a&nbsp; that lets students pick from a comprehensive array of courses to build skills to become a PM. Course examples include \u201cIntroduction to Software Development,\u201d \u201cNew Venture Discovery,\u201d and \u201cProduct Management for Technology Companies.\u201d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MIT Sloan<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As part of its full-time MBA program, MIT Sloan offers a nine-month&nbsp; that emphasizes the unique challenges and opportunities presented by digital products and covers topics such as data analytics, product design and development, marketing innovation, and entrepreneurship. Real-life project involvement is available through the Digital Product Management Lab.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cornell Tech<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This one-year MBA program first provides students with foundational business teachings, then assigns them to a semester-long <\/span><a href=\"https:\/\/tech.cornell.edu\/studio\/curriculum\/product-studio\/\"><span style=\"font-weight: 400;\">Product Studio<\/span><\/a><span style=\"font-weight: 400;\"> in which they work in teams to develop a new tech product or service in response to a challenge faced by a real company.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NYU&nbsp; Stern<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Through Stern\u2019s full-time MBA program, students can pursue the , which includes such courses as \u201cDesign Thinking for Managers,\u201d \u201cDigital Disruption: Creating and Capturing Value,\u201d \u201cTech Innovation Strategy,\u201d and \u201cHigh Tech Entrepreneurship.\u201d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The school is an accelerated one-year option that covers business fundamentals, builds students\u2019 technology acumen and understanding, provides experiential learning through the Stern Solutions hands-on curriculum, and offers wide-ranging tech-focused electives.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stanford Graduate School of Business<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Given its location in Silicon Valley, Stanford is always popular among tech-focused applicants. Opportunities to take classes across the university, including at the d.school, in addition to the robust offerings at the business school make this option stand out. The \u201c<\/span><a href=\"https:\/\/explorecourses.stanford.edu\/search?view=catalog&amp;filter-coursestatus-Active=on&amp;page=0&amp;catalog=&amp;q=ALP+305%3A+Product+Management&amp;collapse=\"><span style=\"font-weight: 400;\">Product Management ALP 305\u201d course<\/span><\/a><span style=\"font-weight: 400;\">, part of the school\u2019s Action Learning Program, takes students through the important facets of being a PM.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Carnegie Mellon Tepper School of Business<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Tepper\u2019s full-time MBA program offers a <\/span><a href=\"https:\/\/www.cmu.edu\/tepper\/programs\/mba\/curriculum\/tracks\/management-of-innovation-and-product-development.html\"><span style=\"font-weight: 400;\">Management of Innovation and Product Development MBA track<\/span><\/a><span style=\"font-weight: 400;\">. Through its capstone project, the program prepares students to identify and define complex business problems, design processes that foster innovation, and facilitate the development of groundbreaking products.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Berkeley Haas&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The five-day <\/span><a href=\"https:\/\/executive.berkeley.edu\/programs\/product-management-program\"><span style=\"font-weight: 400;\">Product Management program<\/span><\/a><span style=\"font-weight: 400;\"> at Berkeley Haas incorporates frameworks, hands-on learning, and insights from the school\u2019s full-time MBA program to develop strategic, customer-focused product leaders. Participants gain the skills to drive innovation, elevate team performance, and lead transformative initiatives.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Texas McCombs<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The ten-week&nbsp; at McCombs equips participants with both traditional and modern tools, methodologies, and leadership skills to manage complex projects.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UPenn Wharton<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">UPenn Wharton\u2019s <\/span><a href=\"https:\/\/online-execed.wharton.upenn.edu\/product-management-and-strategy?utm_source=Google&amp;utm_network=g&amp;utm_medium=c&amp;utm_term=wharton%20product%20management&amp;utm_location=9002273&amp;utm_campaign=B-365D_US_GG_SE_PMS_Brand&amp;utm_content=Brand&amp;gad_source=1&amp;gad_campaignid=21439423606&amp;gbraid=0AAAAADDa9X33qQ1S3sRc_ArWQqZAWyuiA&amp;gclid=CjwKCAjwr5_CBhBlEiwAzfwYuFleBUzaXOjGdn6C159tw5HETzmKjmKl6l3QB_2doHnSJGKHso5gYRoCBAwQAvD_BwE\"><span style=\"font-weight: 400;\">Product Management and Strategy<\/span><\/a><span style=\"font-weight: 400;\"> executive education course is a six-week online program that offers in-depth training in advanced product management practices and strategic implementation.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you need help identifying the business schools at which you would be competitive or have questions about your application essays, sign up for a <\/span><a href=\"https:\/\/www.mbamission.com\/consult\/mba-admissions\/\"><span style=\"font-weight: 400;\">free 30-minute consultation<\/span><\/a><span style=\"font-weight: 400;\"> with an mbaMission consultant.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product management is the general business practice within a company that supports and directs all the activities related to planning, developing, marketing, and launching a product. Product managers (PMs) own the product road map, working alongside stakeholders across an organization.&nbsp; Which Industries Use PMs Tech companies are best known for using PMs for launching new &hellip; <a class=\"read-more\" href=\"https:\/\/www.mbamission.com\/blog\/what-aspiring-mbas-should-know-about-pursuing-product-management\/\">Read&nbsp;More&nbsp;&nbsp;<i class=\"fal fa-sm fa-angle-right\"><\/i><\/a><\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[30,19,27,20,28,29,35],"tags":[593,589,348,220],"class_list":["post-39647","post","type-post","status-publish","format-standard","hentry","category-berkeley-haas","category-b-school","category-mit-sloan","category-nyu-stern","category-northwestern-kellogg","category-stanford","category-upenn-wharton","tag-cmu-tepper","tag-cornell-tech","tag-product-management","tag-texas-mccombs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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