{"id":30223,"date":"2022-11-30T09:59:41","date_gmt":"2022-11-30T14:59:41","guid":{"rendered":"https:\/\/www.mbamission.com\/blog\/?p=30223"},"modified":"2022-11-30T09:59:22","modified_gmt":"2022-11-30T14:59:22","slug":"luxury-brand-management-at-the-gcu-british-school-of-fashion-and-london-business-school","status":"publish","type":"post","link":"https:\/\/www.mbamission.com\/blog\/luxury-brand-management-at-the-gcu-british-school-of-fashion-and-london-business-school\/","title":{"rendered":"Luxury Brand Management at the GCU British School of Fashion and London Business School"},"content":{"rendered":"

\"Luxury<\/a><\/p>\n

Scotland\u2019s Glasgow Caledonian University (GCU)\u2014known as a leader in fashion education since the 19th century\u2014inaugurated a fashion business school in London in 2013 and soon after opened a satellite campus in New York City. Rather than focusing on the design aspect of fashion, however, the\u00a0GCU\u00a0British School of Fashion<\/strong><\/a>\u00a0offers a specialized business education with applications to the fashion industry, as the school\u2019s then-director, Christopher Moore, explained in a\u00a0BBC article<\/strong><\/a>\u00a0when the new campuses were being revealed: \u201cThe remit of the school is clear: we are about the business of fashion. And while there are other great international design schools, we are quite different. Our aim is to be a leading school for the business of fashion.\u201d<\/p>\n

The GCU British School of Fashion\u2019s MBA in Luxury Brand Management program aims to impart industry tools and skills related to such topics as consumer behavior, globalization, and strategic management. The school also professes a commitment to social responsibility, sustainability, and fair trade as part of its core values. With support from a number of British fashion brands, which have included Marks & Spencer,\u00a0House of Fraser, AllSaints, and the Arcadia Group, the school\u2019s faculty also features a team of honorary professors and fashion industry leaders. The program was designed \u201cto meet the growing demand for experienced managers who really understand luxury brand management in a global context,\u201d the school\u2019s website states. The school also offers programs in Luxury Marketing, Fashion and Lifestyle Marketing, and Fashion Business Creation.<\/p>\n

\"London<\/a>London Business School<\/strong><\/a>\u00a0has also taken steps to attract applicants with an interest in luxury brand management and retail. Although the school does not offer a degree on the subject, students can partake in numerous activities in the field throughout their studies. One of the most notable opportunities is the Walpole Programme in Luxury Management, a partnership with the Walpole British Luxury brand. The program equips students with the tools necessary to enter global management positions after graduation. Students take elective courses, visit companies, participate in workshops, complete internships, and work with a mentor from Walpole throughout the program.<\/p>\n

The London Core Application Practicum (LondonCAP) module, which was launched in 2017, is a hands-on learning opportunity during which students work with companies on projects related to their interests\u2014a notable past partner is the British Fashion Council. Students can also join the Retail & Luxury Goods Club, which is one of the largest clubs on campus, with reportedly more than 4,500 members. The group welcomes industry speakers and organizes career treks to such locations as Milan and Paris, in addition to hosting an annual e-commerce conference, whose past speakers have represented such companies as Net-a-Porter, Marks & Spencer, and LVMH. The theme of the Retail & Luxury Goods Club\u2019s 2022 conference was \u201cLearning from the Past Decade to Build a Better Future,\u201d and the event welcomed such speakers as the founder of Stuart Weitzman, the managing director of The Savoy, and the president of The Business of Fashion.<\/p>\n","protected":false},"excerpt":{"rendered":"

Scotland\u2019s Glasgow Caledonian University (GCU)\u2014known as a leader in fashion education since the 19th century\u2014inaugurated a fashion business school in London in 2013 and soon after opened a satellite campus in New York City. Rather than focusing on the design aspect of fashion, however, the\u00a0GCU\u00a0British School of Fashion\u00a0offers a specialized business education with applications to … Read More  <\/i><\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[130,154,117],"tags":[323,322,282,321,283,206],"class_list":["post-30223","post","type-post","status-publish","format-standard","hentry","category-business-schools-outside-the-top-15","category-international-business-schools","category-london-business-school","tag-brand-management","tag-british-school-of-fashion","tag-european-business-schools","tag-fashion","tag-international-programs","tag-london-business-school"],"acf":[],"yoast_head":"\nLuxury Brand Management at the GCU British School of Fashion and London Business School<\/title>\n<meta name=\"description\" content=\"The GCU British School of Fashion\u2019s MBA in Luxury Brand Management program aims to impart industry tools and skills related to such topics as consumer behavior, globalization, and strategic management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbamission.com\/blog\/luxury-brand-management-at-the-gcu-british-school-of-fashion-and-london-business-school\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxury Brand Management at the GCU British School of Fashion and London Business School\" \/>\n<meta property=\"og:description\" content=\"The GCU British School of Fashion\u2019s MBA in Luxury Brand Management program aims to impart industry tools and skills related to such topics as consumer behavior, globalization, and strategic management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mbamission.com\/blog\/luxury-brand-management-at-the-gcu-british-school-of-fashion-and-london-business-school\/\" \/>\n<meta property=\"og:site_name\" content=\"mbaMission - 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