{"id":29878,"date":"2022-04-02T10:00:42","date_gmt":"2022-04-02T14:00:42","guid":{"rendered":"https:\/\/www.mbamission.com\/blog\/?p=29878"},"modified":"2022-04-04T11:01:37","modified_gmt":"2022-04-04T15:01:37","slug":"professor-profiles-julie-hennessy-northwestern-university-kellogg-school-of-management","status":"publish","type":"post","link":"https:\/\/www.mbamission.com\/blog\/professor-profiles-julie-hennessy-northwestern-university-kellogg-school-of-management\/","title":{"rendered":"Professor Profiles: Julie Hennessy, Northwestern University Kellogg School of Management"},"content":{"rendered":"<p><em><a href=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2011\/11\/Julie-Hennessy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-7544 size-full\" src=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2011\/11\/Julie-Hennessy.jpg\" alt=\" width=\"164\" height=\"200\" \/><\/a><\/em><\/p>\n<p><em>Many MBA applicants feel that they are purchasing a brand when they choose a business school. However, the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Today, we focus on\u00a0<\/em><a href=\"http:\/\/www.kellogg.northwestern.edu\/Faculty\/Directory\/Hennessy_Julie\/\" target=\"_blank\" rel=\"noopener\"><em><strong>Julie Hennessy<\/strong><\/em><\/a><em>\u00a0from the Kellogg School of Management at\u00a0Northwestern University.<\/em><\/p>\n<p>Before students even began describing the quality of their educational experiences with\u00a0<strong>Julie Hennessy<\/strong>\u00a0to mbaMission, they noted that she \u201ccares a lot\u201d and \u201cmakes herself available to chat and talk about recruiting.\u201d In addition to teaching Kellogg MBA students as a clinical professor of marketing, Hennessy teaches executive education at leading firms, and she previously served as associate chair of Kellogg\u2019s Marketing Department. Students we interviewed reported that she draws on her firm experiences in class but does not just tell stories. Instead, Hennessy challenges students and teases out the responses that facilitate learning. Students with whom we spoke also referred to her as \u201cfunny and energetic.\u201d<\/p>\n<p>Not surprisingly, then, Hennessy won the school\u2019s L.G. Lavengood Outstanding Professor of the Year Award\u2014which is voted on by Kellogg students\u2014in both 2007 and 2017. In addition, she has won seven student impact awards and five Chair\u2019s Core Course Teaching Awards\u2014most recently in 2018 and 2010\u20132011, respectively. And in 2016, Hennessy received the school\u2019s Certificate for Impact Teaching Award.<\/p>\n<p>Kellogg\u2019s website notes that Hennessy focuses her writing on producing new cases for class discussion; she has completed cases on such brands as TiVo, Apple iPod, Invisalign Orthodontics, and (as separate cases) the antibiotics Biaxin and Zithromax. Her recent cases have focused on such topics as \u201cStella Artois in South Africa: Cause Marketing and the Building of a Global Brand\u201d and \u201cWith a Little Help from \u2018Nuestros Amigos\u2019: Hispanics and Kidney Transplants.\u201d<\/p>\n<p><em>For more information about Northwestern Kellogg and 16 other top-ranked business schools, check out our free\u00a0<\/em><a href=\"http:\/\/shop.mbamission.com\/collections\/insider-s-guides\" target=\"_blank\" rel=\"noopener\"><em><strong>mbaMission Insider\u2019s Guides<\/strong><\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,40],"tags":[234,181],"class_list":["post-29878","post","type-post","status-publish","format-standard","hentry","category-northwestern-kellogg","category-professor-profiles","tag-northwestern-kellogg","tag-professors"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Professor Profiles: Julie Hennessy, Kellogg School of Management<\/title>\n<meta name=\"description\" content=\"No one will affect your education more than your professors. Today, we focus on\u00a0Julie Hennessy\u00a0from the Kellogg School of Management at\u00a0Northwestern University.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbamission.com\/blog\/professor-profiles-julie-hennessy-northwestern-university-kellogg-school-of-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professor Profiles: Julie Hennessy, Kellogg School of Management\" \/>\n<meta property=\"og:description\" content=\"No one will affect your education more than your professors. Today, we focus on\u00a0Julie Hennessy\u00a0from the Kellogg School of Management at\u00a0Northwestern University.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mbamission.com\/blog\/professor-profiles-julie-hennessy-northwestern-university-kellogg-school-of-management\/\" \/>\n<meta property=\"og:site_name\" content=\"mbaMission - MBA Admissions Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-02T14:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-04T15:01:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2011\/11\/Julie-Hennessy.jpg\" \/>\n<meta name=\"author\" content=\"Erika V\u00e4\u00e4t\u00e4inen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erika V\u00e4\u00e4t\u00e4inen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Professor Profiles: Julie Hennessy, Kellogg School of Management","description":"No one will affect your education more than your professors. 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She is in charge of updating and revamping most of our publication materials, ranging from the extensive Insider\u2019s Guides series, the Interview Guides, and the International Program Guides to our shorter publications, including the HBS 2+2 and Deferred Admissions Guide and numerous blog posts.","sameAs":["https:\/\/www.mbamission.com\/who-we-are\/team\/erika-vaatainen\/","https:\/\/www.linkedin.com\/in\/erikavaatainen\/"],"url":"https:\/\/www.mbamission.com\/blog\/author\/erika\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/posts\/29878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/comments?post=29878"}],"version-history":[{"count":0,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/posts\/29878\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/media?parent=29878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/categories?post=29878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/tags?post=29878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}