{"id":29842,"date":"2021-04-03T10:00:22","date_gmt":"2021-04-03T14:00:22","guid":{"rendered":"https:\/\/www.mbamission.com\/blog\/?p=29842"},"modified":"2022-01-30T04:27:11","modified_gmt":"2022-01-30T09:27:11","slug":"professor-profiles-sanjay-sood-ucla-anderson-school-of-management","status":"publish","type":"post","link":"https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/","title":{"rendered":"Professor Profiles: Sanjay Sood, UCLA Anderson School of Management"},"content":{"rendered":"<p><em><a href=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2012\/09\/Sanjay-Sood.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9930 size-full\" src=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2012\/09\/Sanjay-Sood.jpg\" alt=\" width=\"160\" height=\"200\" \/><\/a>Many MBA applicants feel that they are purchasing a brand when they choose a business school. However, the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Today, we focus on\u00a0<\/em><a href=\"http:\/\/www.anderson.ucla.edu\/faculty\/marketing\/faculty\/sood\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>Sanjay Sood<\/em><\/strong><\/a><em>\u00a0from the UCLA Anderson School of Management.<\/em><\/p>\n<p><strong>Sanjay Sood<\/strong>\u00a0is a professor of marketing and behavioral decision making and was formerly the faculty director of UCLA Anderson\u2019s Center for Management of Enterprise in Media, Entertainment, and Sports, which he helped develop. Sood focuses on marketing management, brand management, advertising, and consumer behavior, and he is a strong believer in incorporating the real business world in the classroom experience. Indeed, he often welcomes executives from such companies as Google and MGM Resorts International as speakers, and he takes students on field trips to other companies. One second-year student we interviewed said Sood brings \u201ca lot of practical experience to the classroom\u201d and uses connections from his work with Procter &amp; Gamble to enhance his classes.<\/p>\n<p>Sood received his PhD in marketing from Stanford\u2019s Graduate School of Business in 1999 and was later recognized as a Marketing Science Institute Young Marketing Scholar in 2003. In 2010, Sood was selected by his fellow faculty members to receive the school\u2019s Niedorf \u201cDecade\u201d Teaching Award, which is presented to professors who exhibit \u201cexemplary teaching over a period of seven to ten years.\u201d Five years earlier, he received a Citibank Teaching Award, which was also determined by his fellow faculty members.<\/p>\n<p><em>For more information about UCLA Anderson and 16 other top-ranked business schools, check out our free\u00a0<\/em><a href=\"http:\/\/shop.mbamission.com\/collections\/guides?category=insiders\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>mbaMission Insider\u2019s Guides<\/em><\/strong><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40,31],"tags":[181,209],"class_list":["post-29842","post","type-post","status-publish","format-standard","hentry","category-professor-profiles","category-ucla-anderson","tag-professors","tag-ucla"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Professor Profiles: Sanjay Sood, UCLA Anderson School of Management | mbaMission - MBA Admissions Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professor Profiles: Sanjay Sood, UCLA Anderson School of Management | mbaMission - MBA Admissions Consulting\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/\" \/>\n<meta property=\"og:site_name\" content=\"mbaMission - MBA Admissions Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-03T14:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-30T09:27:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2012\/09\/Sanjay-Sood.jpg\" \/>\n<meta name=\"author\" content=\"Erika V\u00e4\u00e4t\u00e4inen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erika V\u00e4\u00e4t\u00e4inen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Professor Profiles: Sanjay Sood, UCLA Anderson School of Management | mbaMission - MBA Admissions Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/","og_locale":"en_US","og_type":"article","og_title":"Professor Profiles: Sanjay Sood, UCLA Anderson School of Management | mbaMission - MBA Admissions Consulting","og_url":"https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/","og_site_name":"mbaMission - MBA Admissions Consulting","article_published_time":"2021-04-03T14:00:22+00:00","article_modified_time":"2022-01-30T09:27:11+00:00","og_image":[{"url":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2012\/09\/Sanjay-Sood.jpg","type":"","width":"","height":""}],"author":"Erika V\u00e4\u00e4t\u00e4inen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Erika V\u00e4\u00e4t\u00e4inen","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/#article","isPartOf":{"@id":"https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/"},"author":{"name":"Erika V\u00e4\u00e4t\u00e4inen","@id":"https:\/\/www.mbamission.com\/blog\/#\/schema\/person\/8239bb74f0e5086e58417043b2ff94c6"},"headline":"Professor Profiles: Sanjay Sood, UCLA Anderson School of Management","datePublished":"2021-04-03T14:00:22+00:00","dateModified":"2022-01-30T09:27:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/"},"wordCount":9,"commentCount":0,"publisher":{"@id":"https:\/\/www.mbamission.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2012\/09\/Sanjay-Sood.jpg","keywords":["professors","UCLA"],"articleSection":["Professor Profiles","University of California Los Angeles (Anderson)"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/","url":"https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/","name":"Professor Profiles: Sanjay Sood, UCLA Anderson School of Management | mbaMission - MBA Admissions Consulting","isPartOf":{"@id":"https:\/\/www.mbamission.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/#primaryimage"},"image":{"@id":"https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2012\/09\/Sanjay-Sood.jpg","datePublished":"2021-04-03T14:00:22+00:00","dateModified":"2022-01-30T09:27:11+00:00","breadcrumb":{"@id":"https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/#primaryimage","url":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2012\/09\/Sanjay-Sood.jpg","contentUrl":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2012\/09\/Sanjay-Sood.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mbamission.com\/blog\/professor-profiles-sanjay-sood-ucla-anderson-school-of-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mbamission.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Professor Profiles: Sanjay Sood, UCLA Anderson School of Management"}]},{"@type":"WebSite","@id":"https:\/\/www.mbamission.com\/blog\/#website","url":"https:\/\/www.mbamission.com\/blog\/","name":"mbaMission - MBA Admissions Consulting","description":"World&#039;s Leading MBA Admissions Consulting Firm","publisher":{"@id":"https:\/\/www.mbamission.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mbamission.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mbamission.com\/blog\/#organization","name":"mbaMission","url":"https:\/\/www.mbamission.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mbamission.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2026\/03\/mbam-yoast-organization-logo.png","contentUrl":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2026\/03\/mbam-yoast-organization-logo.png","width":696,"height":696,"caption":"mbaMission"},"image":{"@id":"https:\/\/www.mbamission.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.mbamission.com\/blog\/#\/schema\/person\/8239bb74f0e5086e58417043b2ff94c6","name":"Erika V\u00e4\u00e4t\u00e4inen","description":"Erika V\u00e4\u00e4t\u00e4inen has been mbaMission\u2019s Writer\/Researcher since 2015. She is in charge of updating and revamping most of our publication materials, ranging from the extensive Insider\u2019s Guides series, the Interview Guides, and the International Program Guides to our shorter publications, including the HBS 2+2 and Deferred Admissions Guide and numerous blog posts.","sameAs":["https:\/\/www.mbamission.com\/who-we-are\/team\/erika-vaatainen\/","https:\/\/www.linkedin.com\/in\/erikavaatainen\/"],"url":"https:\/\/www.mbamission.com\/blog\/author\/erika\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/posts\/29842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/comments?post=29842"}],"version-history":[{"count":0,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/posts\/29842\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/media?parent=29842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/categories?post=29842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/tags?post=29842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}