{"id":29777,"date":"2024-08-30T09:00:16","date_gmt":"2024-08-30T13:00:16","guid":{"rendered":"https:\/\/www.mbamission.com\/blog\/?p=29777"},"modified":"2025-01-30T14:18:40","modified_gmt":"2025-01-30T19:18:40","slug":"should-i-consider-chicago-booth-and-wharton-for-marketing","status":"publish","type":"post","link":"https:\/\/www.mbamission.com\/blog\/should-i-consider-chicago-booth-and-wharton-for-marketing\/","title":{"rendered":"Should I Consider Chicago Booth and Wharton for Marketing?"},"content":{"rendered":"<p class=\"p1\">You may be surprised to learn that the <a href=\"https:\/\/www.mbamission.com\/guides\/insiders-guides\/chicago-booth-school-of-business-insiders-guide\/\">University of Chicago Booth School of Business<\/a> is making inroads into an area that its crosstown rival (Northwestern University\u2019s Kellogg School of Management) is known to dominate: marketing. Through the James M. Kilts Center for Marketing\u2014named for the Chicago Booth graduate who was formerly CEO of Gillette and Nabisco (and is now a partner at Centerview Partners, which he co-founded)\u2014Chicago Booth offers students roughly a dozen marketing electives. In particular, the school is growing its experiential opportunities in the marketing field, with students taking part in marketing management labs (semester-long consulting projects) at companies that in the past have included Abbott Laboratories, Bank of America, and Honeywell International. Further, professors in the department saw opportunities for increased practical involvement and created \u201chybrid\u201d classes such as \u201cDigital Marketing Lab\u201d and \u201cLab in Developing New Products and Services\u201d that involve a lecture component but also allow students to work on shorter-term consulting projects. In addition, students can apply for Kilts Fellowships, which provide scholarship funds and a two-year mentoring relationship.<\/p>\n<div class=\"entry\">\n<p>Another potentially overlooked destination for marketing-driven MBA applicants is <a href=\"https:\/\/www.mbamission.com\/guides\/insiders-guides\/upenn-wharton-insiders-guide\/\">the Wharton School<\/a> of the University of Pennsylvania, which might be best known for its reputation in finance (as its original name, the Wharton School of Finance and Commerce, would imply). Nevertheless, the school prides itself on the breadth and depth of its expertise in a multitude of business areas.<\/p>\n<p>For instance, consider these facts about Wharton\u2019s highly regarded marketing program:<\/p>\n<ul>\n<li>Wharton has \u201cthe largest, most cited, and most published marketing faculty in the world,\u201d according to the marketing department\u2019s website.<\/li>\n<\/ul>\n<ul>\n<li>The school\u2019s marketing department was ranked #2 in the 2024 <em>U.S.\u00a0News &amp; World Report\u00a0<\/em>MBA rankings by specialty.<\/li>\n<\/ul>\n<ul>\n<li>A Wharton marketing professor developed conjoint analysis, a tool that has helped shape 20th century marketing practices.<\/li>\n<\/ul>\n<ul>\n<li>The Wharton Marketing Conference brings together approximately 300 students, faculty members, alumni, and leading marketing experts to explore various themes central to the industry. Past conferences themes have included \u201cRewriting the Playbook\u201d and such panel discussions topics as \u201cMarketing within Data Sensitive Industries\u201d and \u201cBuilding Engaged Content Communities,\u201d with panelists and speakers hailing from such companies as Peloton, the Kellogg Company, Curology, and TikTok.<\/li>\n<\/ul>\n<p>Indeed, to dismiss Wharton as simply a finance school would be a mistake.<\/p>\n<p><em>For a thorough exploration of what Chicago Booth, Wharton, and other top business schools have to offer, check out our free\u00a0<\/em><a href=\"http:\/\/shop.mbamission.com\/collections\/insider-s-guides\" target=\"_blank\" rel=\"noopener\"><strong><em>mbaMission Insider\u2019s Guides<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You may be surprised to learn that the University of Chicago Booth School of Business is making inroads into an area that its crosstown rival (Northwestern University\u2019s Kellogg School of Management) is known to dominate: marketing. Through the James M. Kilts Center for Marketing\u2014named for the Chicago Booth graduate who was formerly CEO of Gillette &hellip; <a class=\"read-more\" href=\"https:\/\/www.mbamission.com\/blog\/should-i-consider-chicago-booth-and-wharton-for-marketing\/\">Read&nbsp;More&nbsp;&nbsp;<i class=\"fal fa-sm fa-angle-right\"><\/i><\/a><\/p>\n","protected":false},"author":11,"featured_media":36165,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[32,35],"tags":[62,211,234,210],"class_list":["post-29777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chicago-booth","category-upenn-wharton","tag-chicago-booth-2","tag-marketing","tag-northwestern-kellogg","tag-wharton"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should I Consider Chicago Booth and Wharton for Marketing?<\/title>\n<meta name=\"description\" content=\"You may be surprised to learn\u00a0that Booth is making inroads into an area that its crosstown rival is known to dominate: marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbamission.com\/blog\/should-i-consider-chicago-booth-and-wharton-for-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should I Consider Chicago Booth and Wharton for Marketing?\" \/>\n<meta property=\"og:description\" content=\"You may be surprised to learn\u00a0that Booth is making inroads into an area that its crosstown rival is known to dominate: marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mbamission.com\/blog\/should-i-consider-chicago-booth-and-wharton-for-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"mbaMission - MBA Admissions Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-30T13:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T19:18:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2021\/11\/Should-I-Consider-Chicago-Booth-and-Wharton-for-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Erika V\u00e4\u00e4t\u00e4inen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erika V\u00e4\u00e4t\u00e4inen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Should I Consider Chicago Booth and Wharton for Marketing?","description":"You may be surprised to learn\u00a0that Booth is making inroads into an area that its crosstown rival is known to dominate: marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mbamission.com\/blog\/should-i-consider-chicago-booth-and-wharton-for-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Should I Consider Chicago Booth and Wharton for Marketing?","og_description":"You may be surprised to learn\u00a0that Booth is making inroads into an area that its crosstown rival is known to dominate: marketing.","og_url":"https:\/\/www.mbamission.com\/blog\/should-i-consider-chicago-booth-and-wharton-for-marketing\/","og_site_name":"mbaMission - 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She is in charge of updating and revamping most of our publication materials, ranging from the extensive Insider\u2019s Guides series, the Interview Guides, and the International Program Guides to our shorter publications, including the HBS 2+2 and Deferred Admissions Guide and numerous blog posts.","sameAs":["https:\/\/www.mbamission.com\/who-we-are\/team\/erika-vaatainen\/","https:\/\/www.linkedin.com\/in\/erikavaatainen\/"],"url":"https:\/\/www.mbamission.com\/blog\/author\/erika\/"}]}},"jetpack_featured_media_url":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2021\/11\/Should-I-Consider-Chicago-Booth-and-Wharton-for-Marketing.png","_links":{"self":[{"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/posts\/29777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/comments?post=29777"}],"version-history":[{"count":0,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/posts\/29777\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/media\/36165"}],"wp:attachment":[{"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/media?parent=29777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/categories?post=29777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mbamission.com\/blog\/wp-json\/wp\/v2\/tags?post=29777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}