{"id":295,"date":"2007-11-13T10:28:02","date_gmt":"2007-11-13T16:28:02","guid":{"rendered":"https:\/\/www.mbamission.com\/blog\/2007\/11\/13\/mba-mission-featured-in-businessweekcom-article\/"},"modified":"2010-10-07T08:10:22","modified_gmt":"2010-10-07T14:10:22","slug":"mba-mission-featured-in-businessweekcom-article","status":"publish","type":"post","link":"https:\/\/www.mbamission.com\/blog\/mba-mission-featured-in-businessweekcom-article\/","title":{"rendered":"MBA Mission Featured in Businessweek.com Article"},"content":{"rendered":"<p>At MBA Mission, our mantra is \u201cdifferentiation, differentiation, differentiation.\u201d Well, we have now been featured in an article on <a target=\"_blank\" href=\"http:\/\/www.businessweek.com\/bschools\">Businessweek.com<\/a>, alongside Wharton\u2019s Director of Admissions, Thomas Caleel, entitled \u201c<a target=\"_blank\" href=\"http:\/\/www.businessweek.com\/bschools\/content\/nov2007\/bs2007116_694244.htm?chan=bschools_bschool+index+page_top+stories\">How to Stand Out from the Herd<\/a>,\u201d\u00a0exploring and emphasizing this\u00a0topic in depth.<\/p>\n<p>In\u00a0the article, Businessweek&#8217;s Alina Dizik\u00a0states, \u201cComing across as genuine in essays is vital. And officials agree that the main reason applicants get rejected is because the application is based on what they perceive admissions people want to hear instead of being truly authentic.\u201d<\/p>\n<p>We could not agreed more. We strive to work with each candidate to create a sincere and unique impression from the start and to harness personal stories to each candidate&#8217;s advantage. We are proud that Businessweek recognizes that our\u00a0opinions on this topic are\u00a0valuable and worth sharing with its readers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At MBA Mission, our mantra is \u201cdifferentiation, differentiation, differentiation.\u201d Well, we have now been featured in an article on Businessweek.com, alongside Wharton\u2019s Director of Admissions, Thomas Caleel, entitled \u201cHow to Stand Out from the Herd,\u201d\u00a0exploring and emphasizing this\u00a0topic in depth. In\u00a0the article, Businessweek&#8217;s Alina Dizik\u00a0states, \u201cComing across as genuine in essays is vital. And officials &hellip; <a class=\"read-more\" href=\"https:\/\/www.mbamission.com\/blog\/mba-mission-featured-in-businessweekcom-article\/\">Read&nbsp;More&nbsp;&nbsp;<i class=\"fal fa-sm fa-angle-right\"><\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-295","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MBA Mission Featured in Businessweek.com Article | mbaMission - MBA Admissions Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbamission.com\/blog\/mba-mission-featured-in-businessweekcom-article\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MBA Mission Featured in Businessweek.com Article | mbaMission - MBA Admissions Consulting\" \/>\n<meta property=\"og:description\" content=\"At MBA Mission, our mantra is \u201cdifferentiation, differentiation, differentiation.\u201d Well, we have now been featured in an article on Businessweek.com, alongside Wharton\u2019s Director of Admissions, Thomas Caleel, entitled \u201cHow to Stand Out from the Herd,\u201d\u00a0exploring and emphasizing this\u00a0topic in depth. In\u00a0the article, Businessweek&#8217;s Alina Dizik\u00a0states, \u201cComing across as genuine in essays is vital. And officials &hellip; Read&nbsp;More&nbsp;&nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mbamission.com\/blog\/mba-mission-featured-in-businessweekcom-article\/\" \/>\n<meta property=\"og:site_name\" content=\"mbaMission - MBA Admissions Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2007-11-13T16:28:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-10-07T14:10:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2026\/03\/mbam-yoast-fallback-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jeremy Shinewald\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeremy Shinewald\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MBA Mission Featured in Businessweek.com Article | mbaMission - MBA Admissions Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mbamission.com\/blog\/mba-mission-featured-in-businessweekcom-article\/","og_locale":"en_US","og_type":"article","og_title":"MBA Mission Featured in Businessweek.com Article | mbaMission - MBA Admissions Consulting","og_description":"At MBA Mission, our mantra is \u201cdifferentiation, differentiation, differentiation.\u201d Well, we have now been featured in an article on Businessweek.com, alongside Wharton\u2019s Director of Admissions, Thomas Caleel, entitled \u201cHow to Stand Out from the Herd,\u201d\u00a0exploring and emphasizing this\u00a0topic in depth. 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