{"id":29446,"date":"2022-01-22T10:00:38","date_gmt":"2022-01-22T15:00:38","guid":{"rendered":"https:\/\/www.mbamission.com\/blog\/?p=29446"},"modified":"2022-01-27T10:01:52","modified_gmt":"2022-01-27T15:01:52","slug":"professor-profiles-gavan-fitzsimons-duke-universitys-fuqua-school-of-business","status":"publish","type":"post","link":"https:\/\/www.mbamission.com\/blog\/professor-profiles-gavan-fitzsimons-duke-universitys-fuqua-school-of-business\/","title":{"rendered":"Professor Profiles: Gavan Fitzsimons, Duke University\u2019s Fuqua School of Business"},"content":{"rendered":"<p><em><a href=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2012\/08\/Gavan-Fitzsimons.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9815 size-medium\" src=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2012\/08\/Gavan-Fitzsimons-215x300.jpg\" alt=\" width=\"215\" height=\"300\" srcset=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2012\/08\/Gavan-Fitzsimons-215x300.jpg 215w, https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2012\/08\/Gavan-Fitzsimons.jpg 280w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><\/a><\/em><\/p>\n<p><em>Many MBA applicants feel that they are purchasing a brand when they choose a business school. However, the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Today, we focus on\u00a0<\/em><a href=\"https:\/\/www.fuqua.duke.edu\/faculty\/gavan-fitzsimons\" target=\"_blank\" rel=\"noopener\"><em><strong>Gavan Fitzsimons<\/strong><\/em><\/a><strong><em>\u00a0<\/em><\/strong><em>from Duke University\u2019s Fuqua School of Business.<\/em><\/p>\n<p>Students and administration members alike sing the praises of Fuqua\u2019s \u201cfun\u201d and \u201cengaging\u201d marketing professor,\u00a0Gavan\u00a0Fitzsimons, who spearheaded the creation of the Duke-Synovate Center for Shopper Insights in 2011 and serves as its faculty principal today. Fitzsimons is the Edward and Rose Donnell Professor of Marketing and Psychology at Fuqua and has received an Excellence in Core Teaching Award at the school three times, in addition to two honorable mentions.<\/p>\n<p>His work, which focuses on the ways in which consumers are subconsciously influenced, has been published and popularized in prestigious academic journals and media outlets from the\u00a0<em>Journal of Consumer Research\u00a0<\/em>and the\u00a0<em>Journal of Marketing Research<\/em>\u00a0to NPR, CNN, and the\u00a0<em>Wall Street Journal<\/em>. Fitzsimons has also served as an associate editor of the\u00a0<em>Journal of Consumer Research<\/em>\u00a0and an editorial board member for such publications as the\u00a0<em>Journal of Consumer Psychology<\/em>,\u00a0<em>Marketing Letters<\/em>, and the\u00a0<em>Journal of Macromarketing<\/em>.<\/p>\n<p><em>For more information about Duke Fuqua and 16 other top-ranked business schools, check out our\u00a0free\u00a0<\/em><a href=\"http:\/\/shop.mbamission.com\/collections\/insider-s-guides\" target=\"_blank\" rel=\"noopener\"><strong><em>mbaMission Insider\u2019s Guides<\/em><\/strong><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,40],"tags":[232,181],"class_list":["post-29446","post","type-post","status-publish","format-standard","hentry","category-duke-fuqua","category-professor-profiles","tag-duke-fuqua","tag-professors"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Professor Profiles: Gavan Fitzsimons, Duke University\u2019s Fuqua School of Business<\/title>\n<meta name=\"description\" content=\"No one will affect your education more than your professors. Today, we focus on\u00a0Gavan Fitzsimons\u00a0from Duke University\u2019s Fuqua School of Business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbamission.com\/blog\/professor-profiles-gavan-fitzsimons-duke-universitys-fuqua-school-of-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professor Profiles: Gavan Fitzsimons, Duke University\u2019s Fuqua School of Business\" \/>\n<meta property=\"og:description\" content=\"No one will affect your education more than your professors. 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