{"id":23692,"date":"2017-04-30T14:00:44","date_gmt":"2017-04-30T18:00:44","guid":{"rendered":"https:\/\/www.mbamission.com\/blog\/?p=23692"},"modified":"2022-02-07T10:49:52","modified_gmt":"2022-02-07T15:49:52","slug":"luxury-brand-management-at-the-gcu-british-school-of-fashion","status":"publish","type":"post","link":"https:\/\/www.mbamission.com\/blog\/luxury-brand-management-at-the-gcu-british-school-of-fashion\/","title":{"rendered":"Luxury Brand Management at the GCU British School of Fashion"},"content":{"rendered":"<p><a href=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2016\/02\/GCU.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-19949 size-medium\" src=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2016\/02\/GCU-300x169.jpg\" alt=\"Luxury Brand Management at the GCU British School of Fashion - mbaMission\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2016\/02\/GCU-300x169.jpg 300w, https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2016\/02\/GCU-768x432.jpg 768w, https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2016\/02\/GCU-1024x576.jpg 1024w, https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2016\/02\/GCU.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>In the fall of 2013, Scotland\u2019s Glasgow Caledonian University (GCU)\u2014known as a leader in fashion education since the 19th century\u2014inaugurated a new fashion business school in London and soon after opened a satellite campus in New York City. Rather than focusing on the design aspect of fashion, however, the\u00a0<a href=\"http:\/\/www.britishschooloffashion.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>GCU\u00a0British School of Fashion<\/strong><\/a>\u00a0instead aims to offer a specialized business education with applications to the fashion industry, as the school\u2019s director, Christopher Moore, explained in a\u00a0<a href=\"http:\/\/www.fashionunited.co.uk\/fashion-news\/fashion\/gcu-launches-fashion-business-school-2013091118488\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>FashionUnited\u00a0article<\/strong><\/a>\u00a0at the time the new campuses were being revealed: \u201cThe remit of the School is clear: we are about the business of fashion. While there are other great international design schools, we are quite different. Our aim is to be a leading School for the business of fashion.\u201d<br \/>\nThe British School of Fashion\u2019s MBA in Luxury Brand Management program aims to impart industry tools and skills related to such topics as consumer behavior, globalization, and strategic management. The school also professes a commitment to social responsibility, sustainability, and fair trade as part of its core values. With support from a number of British fashion brands, which in the past have included Marks &amp; Spencer,\u00a0House of Fraser, AllSaints, and the Arcadia Group, the school\u2019s faculty also features a team of honorary professors and fashion industry leaders. Moore told the BBC, \u201cOver the past decade, there has been a significant professionalization of the fashion sector, and there is now a need for high-quality fashion business graduates.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the fall of 2013, Scotland\u2019s Glasgow Caledonian University (GCU)\u2014known as a leader in fashion education since the 19th century\u2014inaugurated a new fashion business school in London and soon after opened a satellite campus in New York City. Rather than focusing on the design aspect of fashion, however, the\u00a0GCU\u00a0British School of Fashion\u00a0instead aims to offer &hellip; <a class=\"read-more\" href=\"https:\/\/www.mbamission.com\/blog\/luxury-brand-management-at-the-gcu-british-school-of-fashion\/\">Read&nbsp;More&nbsp;&nbsp;<i class=\"fal fa-sm fa-angle-right\"><\/i><\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[130],"tags":[],"class_list":["post-23692","post","type-post","status-publish","format-standard","hentry","category-business-schools-outside-the-top-15"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luxury Brand Management at the GCU British School of Fashion | mbaMission - MBA Admissions Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbamission.com\/blog\/luxury-brand-management-at-the-gcu-british-school-of-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxury Brand Management at the GCU British School of Fashion | mbaMission - MBA Admissions Consulting\" \/>\n<meta property=\"og:description\" content=\"In the fall of 2013, Scotland\u2019s Glasgow Caledonian University (GCU)\u2014known as a leader in fashion education since the 19th century\u2014inaugurated a new fashion business school in London and soon after opened a satellite campus in New York City. Rather than focusing on the design aspect of fashion, however, the\u00a0GCU\u00a0British School of Fashion\u00a0instead aims to offer &hellip; Read&nbsp;More&nbsp;&nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mbamission.com\/blog\/luxury-brand-management-at-the-gcu-british-school-of-fashion\/\" \/>\n<meta property=\"og:site_name\" content=\"mbaMission - MBA Admissions Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-30T18:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-07T15:49:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2016\/02\/GCU-300x169.jpg\" \/>\n<meta name=\"author\" content=\"Erika V\u00e4\u00e4t\u00e4inen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erika V\u00e4\u00e4t\u00e4inen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Luxury Brand Management at the GCU British School of Fashion | mbaMission - MBA Admissions Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mbamission.com\/blog\/luxury-brand-management-at-the-gcu-british-school-of-fashion\/","og_locale":"en_US","og_type":"article","og_title":"Luxury Brand Management at the GCU British School of Fashion | mbaMission - MBA Admissions Consulting","og_description":"In the fall of 2013, Scotland\u2019s Glasgow Caledonian University (GCU)\u2014known as a leader in fashion education since the 19th century\u2014inaugurated a new fashion business school in London and soon after opened a satellite campus in New York City. Rather than focusing on the design aspect of fashion, however, the\u00a0GCU\u00a0British School of Fashion\u00a0instead aims to offer &hellip; Read&nbsp;More&nbsp;&nbsp;","og_url":"https:\/\/www.mbamission.com\/blog\/luxury-brand-management-at-the-gcu-british-school-of-fashion\/","og_site_name":"mbaMission - MBA Admissions Consulting","article_published_time":"2017-04-30T18:00:44+00:00","article_modified_time":"2022-02-07T15:49:52+00:00","og_image":[{"url":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2016\/02\/GCU-300x169.jpg","type":"","width":"","height":""}],"author":"Erika V\u00e4\u00e4t\u00e4inen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Erika V\u00e4\u00e4t\u00e4inen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.mbamission.com\/blog\/luxury-brand-management-at-the-gcu-british-school-of-fashion\/#article","isPartOf":{"@id":"https:\/\/www.mbamission.com\/blog\/luxury-brand-management-at-the-gcu-british-school-of-fashion\/"},"author":{"name":"Erika V\u00e4\u00e4t\u00e4inen","@id":"https:\/\/www.mbamission.com\/blog\/#\/schema\/person\/8239bb74f0e5086e58417043b2ff94c6"},"headline":"Luxury Brand Management at the GCU British School of Fashion","datePublished":"2017-04-30T18:00:44+00:00","dateModified":"2022-02-07T15:49:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mbamission.com\/blog\/luxury-brand-management-at-the-gcu-british-school-of-fashion\/"},"wordCount":259,"commentCount":0,"publisher":{"@id":"https:\/\/www.mbamission.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.mbamission.com\/blog\/luxury-brand-management-at-the-gcu-british-school-of-fashion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2016\/02\/GCU-300x169.jpg","articleSection":["B-Schools Outside the Top 15"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mbamission.com\/blog\/luxury-brand-management-at-the-gcu-british-school-of-fashion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mbamission.com\/blog\/luxury-brand-management-at-the-gcu-british-school-of-fashion\/","url":"https:\/\/www.mbamission.com\/blog\/luxury-brand-management-at-the-gcu-british-school-of-fashion\/","name":"Luxury Brand Management at the GCU British School of Fashion | mbaMission - 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