{"id":23632,"date":"2017-04-18T10:00:31","date_gmt":"2017-04-18T14:00:31","guid":{"rendered":"https:\/\/www.mbamission.com\/blog\/?p=23632"},"modified":"2022-02-07T13:39:45","modified_gmt":"2022-02-07T18:39:45","slug":"why-you-should-consider-chicago-booth-for-marketing","status":"publish","type":"post","link":"https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/","title":{"rendered":"Why You Should Consider Chicago Booth for Marketing"},"content":{"rendered":"

\"Chicago<\/a>You may be surprised to know that Chicago Booth is making inroads into an area that its crosstown rival (Kellogg) is known to dominate: marketing. Through the James M. Kilts Center for Marketing\u2014named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (and is now a partner at Centerview Capital Holdings, LLC and executive chairman of Conyers Park Acquisition Corp.)\u2014Chicago Booth offers students approximately 15 marketing electives. In particular, the school is growing its experiential opportunities in the marketing field, with students recently\u00a0taking part in marketing management labs (semester-long consulting projects) at Abbott, Barclays, and Honeywell. Further, professors in the department saw opportunities for increased practical involvement and created \u201chybrid\u201d classes that involve a lecture component but also allow students to work on shorter-term consulting projects.<\/p>\n

Students can also participate in \u201cday-at\u201d visits to major marketing firms and companies such as PepsiCo, Wrigley, and Kraft. Although Kellogg\u2019s reputation for excellence in marketing is firmly intact, we have to assume that the folks in Evanston are occasionally glancing over their shoulders to see if Chicago Booth is gaining any more ground.<\/p>\n

For a thorough exploration of what Chicago Booth and 15 other top business schools have to offer, please check out the\u00a0<\/em>mbaMission Insider\u2019s Guides<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

You may be surprised to know that Chicago Booth is making inroads into an area that its crosstown rival (Kellogg) is known to dominate: marketing. Through the James M. Kilts Center for Marketing\u2014named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (and is now a partner at Centerview Capital Holdings, … Read More  <\/i><\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,32],"tags":[],"class_list":["post-23632","post","type-post","status-publish","format-standard","hentry","category-b-school","category-chicago-booth"],"acf":[],"yoast_head":"\nWhy You Should Consider Chicago Booth for Marketing | mbaMission - MBA Admissions Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Consider Chicago Booth for Marketing | mbaMission - MBA Admissions Consulting\" \/>\n<meta property=\"og:description\" content=\"You may be surprised to know that Chicago Booth is making inroads into an area that its crosstown rival (Kellogg) is known to dominate: marketing. Through the James M. Kilts Center for Marketing\u2014named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (and is now a partner at Centerview Capital Holdings, … Read More  \" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"mbaMission - MBA Admissions Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-18T14:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-07T18:39:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2016\/02\/booth-300x240.jpg\" \/>\n<meta name=\"author\" content=\"Erika V\u00e4\u00e4t\u00e4inen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erika V\u00e4\u00e4t\u00e4inen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why You Should Consider Chicago Booth for Marketing | mbaMission - MBA Admissions Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Why You Should Consider Chicago Booth for Marketing | mbaMission - MBA Admissions Consulting","og_description":"You may be surprised to know that Chicago Booth is making inroads into an area that its crosstown rival (Kellogg) is known to dominate: marketing. Through the James M. Kilts Center for Marketing\u2014named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (and is now a partner at Centerview Capital Holdings, … Read More  ","og_url":"https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/","og_site_name":"mbaMission - MBA Admissions Consulting","article_published_time":"2017-04-18T14:00:31+00:00","article_modified_time":"2022-02-07T18:39:45+00:00","og_image":[{"url":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2016\/02\/booth-300x240.jpg","type":"","width":"","height":""}],"author":"Erika V\u00e4\u00e4t\u00e4inen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Erika V\u00e4\u00e4t\u00e4inen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/#article","isPartOf":{"@id":"https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/"},"author":{"name":"Erika V\u00e4\u00e4t\u00e4inen","@id":"https:\/\/www.mbamission.com\/blog\/#\/schema\/person\/8239bb74f0e5086e58417043b2ff94c6"},"headline":"Why You Should Consider Chicago Booth for Marketing","datePublished":"2017-04-18T14:00:31+00:00","dateModified":"2022-02-07T18:39:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/"},"wordCount":219,"commentCount":0,"publisher":{"@id":"https:\/\/www.mbamission.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2016\/02\/booth-300x240.jpg","articleSection":["Business School","University of Chicago (Booth)"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/","url":"https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/","name":"Why You Should Consider Chicago Booth for Marketing | mbaMission - MBA Admissions Consulting","isPartOf":{"@id":"https:\/\/www.mbamission.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2016\/02\/booth-300x240.jpg","datePublished":"2017-04-18T14:00:31+00:00","dateModified":"2022-02-07T18:39:45+00:00","breadcrumb":{"@id":"https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/#primaryimage","url":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2016\/02\/booth.jpg","contentUrl":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2016\/02\/booth.jpg","width":3500,"height":2800,"caption":"Chicago Booth for Marketing? - mbaMission"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mbamission.com\/blog\/why-you-should-consider-chicago-booth-for-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mbamission.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why You Should Consider Chicago Booth for Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.mbamission.com\/blog\/#website","url":"https:\/\/www.mbamission.com\/blog\/","name":"mbaMission - MBA Admissions Consulting","description":"World's Leading MBA Admissions Consulting Firm","publisher":{"@id":"https:\/\/www.mbamission.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mbamission.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mbamission.com\/blog\/#organization","name":"mbaMission","url":"https:\/\/www.mbamission.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mbamission.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2026\/03\/mbam-yoast-organization-logo.png","contentUrl":"https:\/\/www.mbamission.com\/blog\/wp-content\/uploads\/2026\/03\/mbam-yoast-organization-logo.png","width":696,"height":696,"caption":"mbaMission"},"image":{"@id":"https:\/\/www.mbamission.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.mbamission.com\/blog\/#\/schema\/person\/8239bb74f0e5086e58417043b2ff94c6","name":"Erika V\u00e4\u00e4t\u00e4inen","description":"Erika V\u00e4\u00e4t\u00e4inen has been mbaMission\u2019s Writer\/Researcher since 2015. 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